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 1006 E. Chestnut Avenue
 Santa Ana, CA 92704
[P] (657) 269-7864
[F] --
[email protected]
Monica Olmos
 Printable 1 Page Summary
 Printable Profile
Organization DBA --
Former Names Mammograms In Action (2012)
Mammograms In Action (2011)
Mammograms In Action (2010)
Organization received a competitive grant from the community foundation in the past five years No
Employer Identification Number 27-2027629 --


“Change the World with Your Story,” is a series of impactful videos highlighting our unique community of supporters as they champion the Barbells for Boobs’ mission through their inspiration, passion, and courage. Our first episode, “For Cecy,” gives you a personal look at the inspiration behind Barbells for Boobs, Cecy Morales, and chronicles the beginning of the Barbells for Boobs movement.

Mission StatementMORE »

Our Mission:  To mobilize and empower people to take action in breast cancer.

Mission Statement

Our Mission:  To mobilize and empower people to take action in breast cancer.

FinancialsMORE »

Fiscal Year 2019
Projected Expenses $1,710,534.00
Projected Revenue $2,173,087.00

ProgramsMORE »

  • Right to Know (RTK) Program
  • Resources After Diagnosis (RAD) Program

Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

Our Mission:  To mobilize and empower people to take action in breast cancer.

Background Statement

Barbells for Boobs owes its origins to the friendship between founder Zionna Hanson and Cecy Morales. Only 26 years old at the time, and after finding irregularities in her breasts, Cecy was denied her screening services and advised by medical professionals to simply come back upon turning 40. Not satisfied with this answer, Cecy persisted and insisted on being screened only to finally discover that was was in the midst of state 0 (DCIS) breast cancer.

"Z" as she is known by her friends, decided that the answers Cecy was given were nowhere near satisfactory. She decided then and there to make it her life's mission to make sure that this scenario wouldn't happen again.

Barbells for Boobs was born.

A decidedly unapologetic and relentless voice, whose only purpose is to be an advocate for those who are marginalized and running out of options, Zionna and our entire team continue to fight and find ways to help and provide resources to those who need them. Every day, one less woman, one less man, one less athlete is amongst us.

Our goal is indeed a lofty one, we aim to achieve the unachievable; to ensure that everyone gets access to detection services. Until then, Everyone has a RIGHT to know.

And yes, Cecy is a survivor! A thriving, vibrant and dynamic woman, whose very life continues to be our inspiration every day.

Impact Statement

Barbells for Boobs is proud of our work and fiscal responsibility we've made since 2010 while upholding our mission.  Our commitment is to serve the community as a proactive voice, a resource for early detection services and support post diagnosis with an emphasis on fitness and wellness for anyone affected. 
Direct Services Impact To Date:
- 23,647 individuals served
- 45,225 screening and diagnostic procedures provided
- 351 cases of breast cancer detected
- 215 people navigated to breast health resources
We continue to fundraise, detect and save by informing thousands of supporters thru local events, social media and outreach, empowering them with resources to take action in their own breast health care.  Our Right To Know (RTK) program focuses on advocating for a person's Right To Know if they're living with breast cancer. It provides breast health advocacy and navigation to all individuals in need for early detection. 
We recently launched our new Resources After Diagnosis (RAD) Impove quality of life post diagnosis through fitness program bringing human connection to survivorship.  Our intention is to provide support around the complete "circle" of breast cancer on both the early detection and post diagnosis sides of this disease.  
Our future focus is to sustain the connection and relevancy of our programs in each community, increase advocacy and navigation support in our RTK program, as well as building bridge between the medical and finess communities and ensure fitness is a part of survivorship in our RAD program. We have a passionate group of partners and supporters that want to help and are also focused on proactive health and wellness just as we are.  Our ability to connect them with potentially life-saving resources and inform them of the importance of early detection and post diagnosis resources is critical to the success of our organization's work.

Needs Statement

Our Vision - Quality breast health care for all and an improved quality of life post diagnosis through fitness. By changing the conversation of breast cancer beyond the statistics, perceptions and guidelines.  If we remove the factors of age, gender, insurance status and income, that dictate the federal policies and healthcare guidelines; Then healthcare professionals can respond to the needs of an individual without discrimination or guideline restrictions and change the availability and access for direct services so that breast cancer can be found in the earliest stage possible and the medical and fitness community can ensure fitness is a part of survivorship. 

CEO Statement

Barbells for Boobs is dedicated to the early dedication of breast cancer. We believe that everyone has a Right to Know if they are living with breast cancer as well as Resources After Diagnosis building a bridge between the medical and fitness communities and ensure finess is a part of survivorship. We have found the barriers that many face differ by individual because of state programs, health care coverage, access, awareness and trust. Our first step in approaching this is to ensure the cost of a life saving breast cancer screening test is not a barrier. We have collaborated with a few dozen organizations to support our program goals and our vision to provide quality breast health care for all and improve quality post diagnosis through fitness. Through the past 7 years of direct service work we have found that navigation is another gap in our health care system. We pride ourselves in assisting anyone that contacts us with a breast health question or needs a resource in their community. This is a unique program and we see the need increasing as our health care system brings more consumers to the insurance market. Although one may have insurance, the question of where to go is not often an easy answer for many. Barbells for Boobs is a trusted resource in hundreds of communities to help with this specific need. 

Lastly, we do everything we can to be out in the community. We connect the dots for our donors, fundraisers and partners. It is important that anyone supporting Barbells for Boobs understands how our programs work and are connected to resources in their community. Anything that is needed from a community we do our best to show and support. Some of this work is hard to measure but the impact is clear when a supporter tells you, "Barbells for Boobs saved my life.", and we didn't even pay for her service; we empowered her to get screened.

Board Chair Statement


Other Ways to Donate/Volunteer

DONATEDonations can be made all year-round on our website, either as a one-time donation or on a recurring basis.  PURCHASEAll proceeds from the purchase of customized Barbells for Boobs merchandise from our online shop or at our community events, support our cause.  FUNDRAISECommunities and companies worldwide come together to create fundraising campaigns and host events that raise funds for our organization.   We're so grateful to anyone interested in supporting our cause and do our best to provide various opportunities to do so. 

Geographic Area Served

Central Orange County
West Orange County
South Orange County
North Orange County
Barbells for Boobs is proud to be based in Orange County and serve all of the OC County geographic areas.  We also have both our Right to Know (RTK) program and Resources After Diagnosis (RAD) program support available on a nationwide level as well as in Australia.   

Organization Categories

  1. Health Care - Health Support
  2. Diseases Disorders & Medical Disciplines - Breast Cancer
  3. -



Right to Know (RTK) Program

Since 2010 Barbells for Boobs has provided breast health advocacy, navigation and funding nationwide. Barbells for Boobs Right to Know progam is a nationwide navigational support via phone and website developed as a way to provide immediate response time to individuals with a breast concern. By navigating a client about their proactive breast concern to a viable provider regardless of age, gender, income and insurance status. This program provides access to breast screening, breast services for any and all individuals nationwide. 

History - Barbells for Boobs Right to Know Support line developed organically through BFB Right to Know Grant program our grant program expanded our reach to serve individuals to date 23,647 individuals served 45,225 procedures provided 351 cases of breast cancer detected that otherwise may have gone undetected. 

Barbells for Boobs is proud to collaborate with other breast cancer organizations because we are not alone in this cause. We have had a continued collaboration with Avon Foundation for Women Breast Cancer Crusade, National Breast Cancer Foundation, Inc, CancerCare and Susan G. Komen. 
We work to ensure no woman or man would be denied breast health services because of their age, gender, income, or insurance status. 
Budget  290,000.
Category  Diseases, Disorders & Medical Disciplines, General/Other Cancer
Population Served Adults Females Males
Program Short-Term Success 

Breast Cancer doesn’t discriminate.

Right to Know Support Line will serve an individual’s breast concern need with immediate response, personal attention, statewide navigation, resources and information regardless of one’s age, gender or income barriers. Our work will not end with the initial call. We will provide support throughout the entire navigation process as well as continuum of care plan for clients breast health care needs.


Program Long-Term Success 
We believe Everyone has the "Right to Know" if they are living with breast cancer as well as quality local breast health care resources for ALL with a immediate response time.
Let’s take the age and gender out of the diagnosis and focus on early detection. We’re focused on ensuring the everlasting success of our mission and continuing to invest in the growth of our organization that leads to LONG TERM social change. 
Program Success Monitored By  Through BFB established system database key points and data is captured and reported monthly. Quarterly survey's and rigourous monitor & evalution process.  These reports document de-identified data including numeric totals and demographics of the individuals services, types of screening and diagnostic procedures provided, if there was a breast cancer diagnosis and supporting narrative about how the program is working or any challenges being faced.  This data is compiled and archived for analysis and reporting for our donors and our Board of Directors.   
Examples of Program Success  In 2011, we invested in a database system to capture our impact beginning with the first Barbells for Boobs beta grants were awarded to three organizations that provided 180 procedures to 139 individuals and helped to detect four cases of breast cancer.  In 6 short years, the grant program has expanded to now assisting over 23,000 individuals with more than 45,000 procedures and helping detect 351 cases of breast cancer.  We're proud of this measurable impact, but equally proud of the relationships and trust we have developed and continue to nurture with our partners on the local level. Today our program database system has enabled us to grow our programs - currently both RTK and RAD programs are proven examples. 

Resources After Diagnosis (RAD) Program

Resources After Diagnosis (RAD) Program is a fitness and psychosocial focused program that provides needed support through educational tools & resources for breast cancer survivors, as well as peer/group support for all stages of survivors. We believe fitness should be a part of survivorship our partners with CF Foundation have provided our program with funding for breast cancer survivor's who have a difficult time monetarily getting back into a gym or fitness program - A survivor can apply for a scholarships (Dx to Rx) this covers membership dues at RAD approved CrossFit affiliates. Our vision for this program is to improved quality of life post diagnosis through fitness. 

Budget  90,000
Category  Diseases, Disorders & Medical Disciplines, General/Other Cancer
Population Served Adults Females Males
Program Short-Term Success 
A survivor focus group retreat RAD Collective is held annually (2-3 day event) for the purpose of face to face human connection/support with like-minded, fitness focused breast cancer survivors. We provide a safe & healthy enviornment with fitness professionals to provide safe and effective exercise programs for breast cancer survivors. Our impact to date we've served 210 breast cancer survivors. 
Program Long-Term Success  There are 3.1 million breast cancer survivors in the U.S. There is evidence that shows exercise during breast cancer treatment and recovery can improve quality of life, reduce side effects, and improve strength and endurance. By building a resource of RAD partners across the country that provide quality fitness programs at a local level with professional assessment and support to include case managment, coaches guide & resource library we can reach a population of survivors who are seeking this kind of support nationwide. 
Program Success Monitored By 
Program success is monitored by our data base system with key points, survey's and survivor focus groups. Tracking breast cancer survivor feedback is critcal as to whether our services through our program is making the desired impact. 
Examples of Program Success 
"Dear Barbells for Boobs I am writing you to say how very grateful I am for reaching out to my sister Jennifer and getting her set up with a scholarship through the RAD program!! At a time when she was so desperate to get back to some physical activity, your generosities and the kindness of coach Stephanie from CrossFit M have given her the opportunity. You may not realize what a boost this has been for my sister Jenn. It is giving her soul HOPE... that she CAN eventually feel the energy, power, confidence and joy that fills a body and mind"  ~ Mary
"This group is my therapy in regards to feeling like it's the only place I can let myself be totally vulnerable without fear of judgement or people feeling sorry for me. People credit mefor my positivity and I AM a positive person by nature...but the truth is I am human too. Some days I can't stop crying. Some days I don't feel well. Some days I feel like the universe is testing me...again.. Everyone of you means so much to me. You are my family and I am so grateful" ~ Robin 


CEO/Executive Director Zionna Hanson
CEO Term Start May 2010
CEO Email [email protected]
CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
Sarah Braunsdorf Asst. Program Director --
Nathan Contreras Transparency Director --
Matt Grabinski Asst. Director of Innovation --
Patrick Moen Operation Director --
Monica Olmos Asst. Program Director --


Award Awarding Organization Year
-- -- --


Affiliation Year
-- --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --



Staff Information

Number of Full Time Staff 10
Number of Part Time Staff 0
Number of Volunteers 0
Number of Contract Staff 2
Staff Retention Rate % 90%
Staff Professional Development Yes

Staff Demographics

Ethnicity African American/Black: --
Asian American/Pacific Islander: --
Caucasian: --
Hispanic/Latino: --
Native American/American Indian: --
Other: 10
Other (if specified): --
Gender Female: 6
Male: 4
Not Specified --

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers 1
Management Succession Plan Under Development
Organization Policies And Procedures Under Development
Business Continuity of Operations Plan No

Risk Management Provisions

Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes

Reporting and Evaluations

Management Reports to Board? No
CEO Formal Evaluation and Frequency No Annually
Senior Management Formal Evaluation and Frequency Yes Annually
Non Management Formal Evaluation and Frequency Yes Annually

Government Licenses


CEO Comments


Foundation Comments



Board Chair Tracy Muller
Board Chair Company Affiliation --
Board Chair Term Apr 2018 - Apr 2019
Board Co-Chair Troy Muller
Board Co-Chair Company Affiliation --
Board Co-Chair Term Apr 2018 - Apr 2019

Board Members

Name Company Affiliations Status
Christina Ballard -- --
Daniel Glutenplan Attorney at Law Voting
Alec Hanson Vice President, Regional Production, imortgage Voting
Zionna Hanson Barbells for Boobs, Founder & Chief Executive Officer Voting
John Potts Vance & Hines, Vice President Sales & Marketing Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
Davis Aldana Wealth Management Advisor, Merrill Lynch NonVoting

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 6
Hispanic/Latino: 1
Native American/American Indian: 0
Other: --
Other (if specified): --
Gender Female: 3
Male: 4
Not Specified 0

Board Information

Board Term Lengths 1
Board Term Limits --
Board Meeting Attendance % 85%
Written Board Selection Criteria Yes
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 100%
Board Orientation Yes

CEO Comments

What started as an expression to help a friend in 2010, has now turned into a now global movement that has been supported by thousands of people.  Along the way, we have realized our greatest opportunity is also our greatest challenge:  growth.  In the first three years of our organization we experienced 100% YOY growth in fundraising. This was an unpredictable growth rate which also created some challenges in our program development. When you make the decision to help others and start a non-profit the actual program or the giving is not as simple as one may think. From many trials and errors we have realized now 8 years into operating what works for our team, our growth and our impact. The ever changing health care system will continue to challenge our programs and in the end we at Barbells for Boobs stay dedicated to the early dedication of breast cancer regardless of one's age, gender or zip code.

We are on a strong path to creating true social change and our current opportunity is to continue to build a strong Board of Directors and Leadership Team. Our vision is to ensure the success continues on and the legacy of the commitment to my friend will save thousands of lives and bring peace of mind to many families.

Foundation Comments


Standing Committees

  • Audit


Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Fiscal Year Apr 01, 2018 to Mar 31, 2019
Projected Revenue $2,173,087.00
Projected Expenses $1,710,534.00
Form 990s

2017 Form 990

2016 Form 990

2015 Form 990

2014 BFB 990

2013 BFB 990

2012 BFB 990

Audit Documents

2016 BFB Audit

2014 BFB Audit

2013 BFB Audit

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2017 2016 2015
Total Revenue $2,173,087 $1,916,212 $26,537
Total Expenses $1,710,534 $2,330,379 $639,483

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2017 2016 2015
Foundation and
Corporation Contributions
$2,164,786 -- $0
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- $0
Individual Contributions -- -- --
Indirect Public Support -- -- $0
Earned Revenue $-15,909 -- $0
Investment Income, Net of Losses $24,210 $-6,039 $0
Membership Dues -- -- $0
Special Events -- $1,916,986 $32,876
Revenue In-Kind -- -- $0
Other -- $5,265 $0

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2017 2016 2015
Program Expense $1,260,252 $1,973,458 $463,489
Administration Expense $372,837 $214,003 $39,925
Fundraising Expense $77,445 $142,918 $136,069
Payments to Affiliates -- -- $0
Total Revenue/Total Expenses 1.27 0.82 0.04
Program Expense/Total Expenses 74% 85% 72%
Fundraising Expense/Contributed Revenue 4% 7% 414%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2017 2016 2015
Total Assets $779,131 $528,095 $911,059
Current Assets $639,741 $443,249 $790,590
Long-Term Liabilities -- -- $41,616
Current Liabilities $58,601 $31,388 $0
Total Net Assets $720,530 $496,707 $869,443

Short Term Solvency

Fiscal Year 2017 2016 2015
Current Ratio: Current Assets/Current Liabilities 10.92 14.12 inf

Long Term Solvency

Fiscal Year 2017 2016 2015
Long-term Liabilities/Total Assets 0% 0% 5%
Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

CEO Comments

The financial representation of a non-profit organization is critical to all invested parties including and not limited to the Founder, Board, staff, donors, volunteers and all of our supporters. The common "pie chart" with percentages representing Fundraising, Management and Program is used as the standard to define the financial position of all non-profits.

After our forth full year of operating, our 2014 audit reflected Barbells for Boobs as 76% program, 4% management and 20% fundraising, which is an admirable feat for a young organization like Barbells for Boobs. What I have learned in leading a non-profit is that the entire "pie" matters. 100% of these funds support our mission and our ultimate vision to create long term social change. While we understand and highly support the breakdown of expenses and how they are monitored, we also recommend that our supporters understand what we do and why we do it. Our goals, impact, challenges, needs and successes cannot be defined by the pie divided into three numbers. We ask that our donors challenge this approach and take the time to understand how these large scale social problems are either being resolved or how true social change is being implemented. I'd like to see our non-profit sector measured in more diverse ways and be challenged with growth and advancement opportunities just as we challenge our medical, technology and all other for-profit enterprises. The day that leaders of non-profits and for-profits remove the boundaries of tax designations and sit together to collaborate on solutions to global issues, is the day we can actually say that social change matters.

Foundation Comments

Summary financial data is per the Form 990s and consultation with the organization. Foundation/corporate and individual contributions are combined under Foundation and Corporation Contributions.


Other Documents

Non Profit Insurance Policy (2015)

501(c)3 Articles of Incroporation (2010)

No Other Documents currently available.