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Surfing Heritage Foundation

 110 Calle Iglesia
 San Clemente, CA 92672
[P] (949) 388-0313 x 0
[F] (949) 388-0737
www.shacc.org
[email protected]
Cindy Rincon
FOUNDED: 2000
INCORPORATED: 2000
 Printable 1 Page Summary
 Printable Profile
Organization DBA Surfing Heritage and Culture Center
SH&CC
SHACC
Former Names Surfing Heritage Society (2001)
Organization received a competitive grant from the community foundation in the past five years Yes
Employer Identification Number 33-0934459 00000

Summary


Mission StatementMORE »

Surfing Heritage and Culture Center is a non-profit organization dedicated to preserving, presenting, and promoting surfing’s heritage for the appreciation and education of current and future generations, and to achieving our goal of surfing being more accurately understood, represented, and enjoyed.

PRESERVATION: Focusing on the complete spectrum of surfing’s history and development, including but not limited to significant surfboards, photography and the full range of other forms of information and objects of cultural value.

PRESENTATION: Establishing a world-class museum/resource facility, including an outreach program that creates exhibits and develops venues for effective traveling and/or offsite display: that this facility might serve as a symbolic center for the wave riding culture in the United States, dedicated to the understanding and appreciation of surfing as a sport, lifestyle, and culture.

 PROMOTION: Building a community which actively supports the Surfing Heritage with fund-raising, promotion, and advocacy.

Mission Statement

Surfing Heritage and Culture Center is a non-profit organization dedicated to preserving, presenting, and promoting surfing’s heritage for the appreciation and education of current and future generations, and to achieving our goal of surfing being more accurately understood, represented, and enjoyed.

PRESERVATION: Focusing on the complete spectrum of surfing’s history and development, including but not limited to significant surfboards, photography and the full range of other forms of information and objects of cultural value.

PRESENTATION: Establishing a world-class museum/resource facility, including an outreach program that creates exhibits and develops venues for effective traveling and/or offsite display: that this facility might serve as a symbolic center for the wave riding culture in the United States, dedicated to the understanding and appreciation of surfing as a sport, lifestyle, and culture.

 PROMOTION: Building a community which actively supports the Surfing Heritage with fund-raising, promotion, and advocacy.


FinancialsMORE »

Fiscal Year 2019
Projected Expenses $311,000.00
Projected Revenue $311,000.00

ProgramsMORE »

  • Quarterly Exhibitions
  • Photo Digitizing/Archiving
  • Educational Outreach
  • SHACC Digital Media

Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview


Mission Statement

Surfing Heritage and Culture Center is a non-profit organization dedicated to preserving, presenting, and promoting surfing’s heritage for the appreciation and education of current and future generations, and to achieving our goal of surfing being more accurately understood, represented, and enjoyed.

PRESERVATION: Focusing on the complete spectrum of surfing’s history and development, including but not limited to significant surfboards, photography and the full range of other forms of information and objects of cultural value.

PRESENTATION: Establishing a world-class museum/resource facility, including an outreach program that creates exhibits and develops venues for effective traveling and/or offsite display: that this facility might serve as a symbolic center for the wave riding culture in the United States, dedicated to the understanding and appreciation of surfing as a sport, lifestyle, and culture.

 PROMOTION: Building a community which actively supports the Surfing Heritage with fund-raising, promotion, and advocacy.


Background Statement

Nirvana. The Holy Grail. Mecca. The Smithsonian of surfing. Call it what you please, but whether it's authentic and history changing boards, wetsuits, trunks, film , photography, new media channels, events, shaping, curatorial, oral or archived history and ephemera, we are at the top of the surf culture food chain. That's because we don't just collect, restore and preserve. We pay homage to a craft.
We respect surfing's subtle--and not so subtle--nuances. We dance with the Ocean. And we share the fiery stoke of surfing. Not just as a sport, sub-culture or lifestyle, but also as an individual form of expression.
SHACC is held up by 3 Pillars:
Preservation:  From event and history changing information to items of extreme cultural value, SHACC will always serve as a capstone for surfing's history and development. Presentation:  With our vast knowledge and expertise on the topic of surfing and surf culture, SHACC will be home to some of surfing's most important, influential and historical ephemera. It is our goal to showcase SHACC in a world-class setting that can be easily understood by anyone who has an interest in surfing as a sport, lifestyle or culture. Promotion: SHACC will build a community of ambassadors who actively support SHACC with fund-raising, promotion, advocacy and integrity.

Impact Statement

Broadening and deepening our audience and membership is an ongoing strategic goal of SHACC and we accomplish that by continuing to offer engaging programs. In 2017, we curated four exhibitions. The first, “Surf Club”, a history of surf clubs, starting with the Hui Nalu and the Outrigger Canoe Clubs right up through the present day and featuring members from the Coalition of Surfing Clubs. Second, “Harbour Surfboards – A Retrospective”, featuring key vintage Harbour surfboards, photos, art, tools and other classic memorabilia. Third, “Surf to Skate”, a reflection of how skateboarding was born from surfing and how they influence each other. Currently on display, “Bruce Brown – A Life Well Lived”, covering all aspects of Bruce Brown’s life including film making, motorcycle riding, family and the Endless Summer. And a traveling exhibition, “On the Origin of Surfing”, based on the book, Illustrated Atlas of Surfing History, telling the story of wave riding from its roots in antiquity to its emergence as an integral part of world culture, which previewed at Surf Expo January 2018 and will be exhibited at SHACC late 2018. To bring these exhibitions to life, SHACC combined original art, photos, videos and a superb array of artifacts. With all of SHACC’s exhibitions we strive for them to be positive and educational – but first and foremost an engaging cultural experience. Surfing is a unique sport with a positive, dynamic and healthy image that greatly appeals to the general public.


Needs Statement

The Surfing Heritage and Culture Center is a 501(c)3 non-profit and relies on the support of donors to continue its mission. Donations help to ensure that this rich culture will be preserved for the enjoyment and education of future generations.
Please refer to the "Programs" section for detailed financial needs.

CEO Statement

The Surfing Heritage and Culture Center (SHACC) has grown, rebranded and reconfigured in the last few years transforming ourselves into a very unique representation of surf culture.  We combine the old Hawaiiana feel with cutting edge technology and new and exciting exhibits and events. I encourage anyone to discover or re-discover the Surfing Heritage and Culture Center to see what we are today and what we will be tomorrow.

Opened in 2004 at our current location, the Surfing Heritage and Culture Center, houses one of the greatest collections of surf culture in the world. From the early years to the present day, the SHACC’s collections allow the visitor to experience the surf culture world under one roof.
SHACC curates, produces and presents an engaging array of art and cultural exhibits for the enjoyment and education of local residents and visitors from all over the world.
In 2016 SHACC presented a variety of exceptional exhibits: The Paskowitz Family, a Surfing Legacy; Treasures from the John Mazza Historic Surfboard Collection; From Plastic To Fantastic; Photos from the SHACC Photo Archive and Surf Club. SHACC continued to promote and present surfing as a culture throughout the year with several book signings with authors’ question/answer discussions; film screenings with special guests from the films in attendance. The Gudauskas brothers movie night of their film, Positive Vibration with over 500 stoked “groms” and their families in attendance. Surfing legend and 1965 World Champ, Felipe Pomar gave a talk on “Surfing until 100.” SHACC participated in the “iheartOC” Giving Day. SHACC hosted monthly Ukulele Lessons in our showroom and began offering Vintage Surfing and Surf Culture photo prints for sale from our vast collection of historic images. Also gave docent-guided tours to school groups and other organizations. SHACC hosts monthly ukulele lessons as a way of sharing Hawaiian/surf culture with the community.
Even as we reflect on past accomplishments, it is hard not to think about what lies ahead for the Surfing Heritage and Culture Center. There are always more exhibitions to curate, more objects to conserve, more partnerships to create, and more ideas to explore for increasing and improving access to our world-class collection.

Board Chair Statement

The Surfing Heritage and Culture Center (SHACC) is a tax-exempt, non-profit organization dedicated to the preservation and accurate documentation of the heritage and culture of surfing for the appreciation and education of current and future generations.  ESPN has described SHACC as the “Smithsonian” of surfing.  We fulfill our mission through:

Preservation:  Focusing on the complete spectrum of surfing’s history and development including, but not limited to, significant surfboards, photography and the full range of other forms of information and objects of cultural value.

Presentation:  Establishing a world-class museum/resource facility, including an outreach program that creates exhibits and develops venues for effective traveling and/or offsite display:  that this facility might serve as a symbolic center for the wave riding culture in the United States, dedicated to the understanding and appreciation of surfing as a sport, lifestyle, and culture.

Promotion:  Building a community who actively support the Surfing Heritage and Culture Center with fundraising, promotion, and advocacy.

It is the “Promotion” aspect of our mission that provides an overwhelming sense of satisfaction.  We are a community of like-minded people that share a deep passion for all that is surfing.  We take our mission seriously and we need your help now, more than ever, to tell the story of surf history and culture for all people to enjoy and appreciate.

Glenn Brumage

President


Other Ways to Donate/Volunteer

Besides on our website, we gladly accept donations via mail or over the phone or better yet, stop by to visit. We also accept in-kind donations, such as computer equipment, food for our events, etc. We are always looking for donations of surf related items to add to our archive. Surfing Heritage has invaluable volunteers, if you are interested in joining that crew contact Linda Michael at 949-388-0313, ext. 4.

Geographic Area Served

Central Orange County
West Orange County
South Orange County
North Orange County
Surfing Heritage serves anyone that has an appreciation for surfing, world-wide. With events we serve Southern California, but via the internet we serve anyone in the world via our website and our surf channel.

Organization Categories

  1. Arts,Culture & Humanities - Museums
  2. -
  3. -

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Programs


Quarterly Exhibitions

SHACC has a temporary exhibition area where we rotate 4 different exhibits related to surf culture every year. As SHACC has members that receive free admission and is open to the public we like to keep interest of our followers by changing the rotating surf culture exhibit quarterly.
Budget  $50,000.00
Category  Arts, Culture & Humanities, General/Other Museum Education
Population Served Adults Adolescents Only (13-19 years) Families
Program Short-Term Success  By changing the exhibition quarterly we hope to increase attendance at our museum of both members and visitors as well as broaden our audience with the variety of exhibitions offered.
Program Long-Term Success  Ideally once an exhibit closes at SHACC we would like to be able to have it travel around the world to widen our audience and share surf culture with the world.
Program Success Monitored By  Attendance tracking, memberships
Examples of Program Success  Since we have begun rotating different exhibits through our exhibition space we have seen an increase in attendance to the museum.

Photo Digitizing/Archiving

Build and maintain an archive of the history of the sport and culture of wave riding as recorded by photography.
Budget  $40,000.00
Category  Arts, Culture & Humanities, General/Other Museum Collections Conservation
Population Served General/Unspecified
Program Short-Term Success  To continue to digitize surf photography slides and prints. To preserve them digitally and store in a database.
Program Long-Term Success  To become the "Smithsonian" of surf photography.
Program Success Monitored By  We currently have 200,000+ photos/slides that have been donated to SHACC. We have preserved 50,000+ digitally and are amassing a database of these digital scans.
Examples of Program Success  ESPN Magazine, December 12, 2011 issue, did an article featuring photos of 14 surfboards from the SHACC collection.

Educational Outreach

Since 2007, the SHACC continues hosted and individual tours of extensive historic surfboard archive and photo collection to students and surfing enthusiasts. Programs conducted by our trained docents and teachers can be arranged for students at all grade levels on surfing's heritage and surfcraft history. SHACC has even hosted a number of college level student field trips as well. This committee develops curriculum for the educational community in California and beyond.
Budget  $18,000.00
Category  Arts, Culture & Humanities, General/Other Museum Education
Population Served K-12 (5-19 years) Adults
Program Short-Term Success  We have offered several educational tours , ex. cub scouts, surf camp attendees, indian princesses, college students
Program Long-Term Success  To build a curriculum approved course that can be offered at the local high schools with field trips to SHACC.
Program Success Monitored By  number of tours given
Examples of Program Success  Educational committee is active and set to expand if given the funding.

SHACC Digital Media

SHACC uses new social and business media as part of its outreach program.
Budget  $15,000.00
Category  Arts, Culture & Humanities, General/Other Media & Communications
Population Served Adults Adolescents Only (13-19 years)
Program Short-Term Success  We've recently added the SHACC internet TV channel which is designed as a broad showcase for surfers around the globe, to share stories with each other. SHACC has additional internet presence with our website, www.surfingheritage.org, our facebook page, SurfingHeritage and our twitter account, @SurfHeritage. Monthly e-newsletter sent to SHACC subscribers.
Program Long-Term Success  To expand our presence on the web to allow us to reach people all over the world.
Program Success Monitored By  Monitoring the number of "visitors" to our surf channel and website, as well as the number of followers we have on Facebook and Twitter. We also track the number of email contacts our monthly e-newsletter is sent to.
Examples of Program Success 
Last year SHACC had over 90,000 visits to our website, over 1,300 followers on Twitter, SHACC  Facebook page reaches nearly 7,000 per month, SHACC surf channel has close to 5,000 viewers per month. Our monthly e-newsletter is received by more than 8,000 people.
Please visit our website www.surfingheritage.org to experience it firsthand.

Management


CEO/Executive Director Glenn Brumage
CEO Term Start Aug 2017
CEO Email [email protected]
CEO Experience

Glenn Brumage, Executive Director, Previously President/Chairman, Board Member. Raised on SoCal beaches from Laguna to San Onofre, Glenn developed a deep love of surfing. His professional career has spanned Surf, Sail, and Snowsports retail, Sales and Marketing management, President and CEO at a number of Surf and Skate related companies. For 10yrs he has been driving the development of surfing in China and runs the “Silver Dragon” professional surf contest in Hangzhou every fall. Today he consults for businesses and mentors young entrepreneurs as well as serving on the board of the trade organization the International Association of Skateboard Companies and Surfing Heritage and Culture Center. His connections and efforts were instrumental in convincing the Smithsonian National Museum of American History to accept artifacts that represent the positive impact surfing lifestyle has had on American history and culture as well as the Smithsonian National Museum of the American Indian celebration of Duke Kahanamoku’s 125th birthday with a traditional water, salt, and hula ceremony. Glenn is a member of the San Onofre Surf club, surfs “The Point” regularly and is an International Surfing Association level 2 judge.

Former CEOs and Terms

Name Start End
Paul Strauch Apr 2013 Dec 2015

Senior Staff

Name Title Experience/Biography
Barry Haun Director --
Linda Michael Office Mgr --
Cindy Rincon bookkeeper --

Awards

Award Awarding Organization Year
Recognition of Excellence City of San Clemente 2006

Affiliations

Affiliation Year
-- --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

Currently collaborating with Hobie Surfshops to showcase a SHACC annex in the southern California Hobie Surfshops. Over the past couple of years have collaborated with Hobie Surfboards & Hobie Cat, Sustainable Surf, Dewey Weber Surfboards, The Liquid Underground, The Scavenger Collection and The A.R. Guerry Estate in gathering objects to include in SHACC exhibitions. Have also worked with The Ocean Institute, Casa Romantica, International Surf Museum, California Surf Museum, Mingei International Museum in assisting them with objects and content for their exhibitions. 

Staff Information

Number of Full Time Staff 2
Number of Part Time Staff 5
Number of Volunteers 50
Number of Contract Staff 0
Staff Retention Rate % 100%
Staff Professional Development No

Staff Demographics

Ethnicity African American/Black: --
Asian American/Pacific Islander: 1
Caucasian: 6
Hispanic/Latino: --
Native American/American Indian: --
Other: --
Other (if specified): --
Gender Female: 2
Male: 5
Not Specified --

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers 3
Management Succession Plan No
Organization Policies And Procedures Under Development
Business Continuity of Operations Plan No

Risk Management Provisions

Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Quarterly
Senior Management Formal Evaluation and Frequency Yes Annually
Non Management Formal Evaluation and Frequency Yes Annually

Government Licenses

--

CEO Comments

--

Foundation Comments

--

Governance


Board Chair Denny Michael
Board Chair Company Affiliation --
Board Chair Term Jan 2018 -
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Bill Blackburn -- Exofficio
Glenn Brumage Future Shock Consulting Voting
Spencer Croul "Co-Founder" Voting
Greg Dillion Newmeyer & Dillion Voting
Bill Eddy The Eddy Company Voting
Keith Eshelman Retired Voting
Scott Griffiths -- --
Jay "Sparky" Longley Rainbow Sandals Exofficio
Bob Mardian -- Voting
Dick Metz "Founder" Voting
Denny Michael AVST Voting
Patti Paniccia Attorney and Professor Voting
Steve Pezman The Surfers Journal Voting
Jericho Poppler retired Voting
Paul Strauch -- Voting
Randy Taylor Goodwill of Orange County Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
Education Committee -- NonVoting
Oral History Committee -- NonVoting
Photography Committee -- NonVoting
Print Material Committee -- NonVoting
SHACC Digital Media Committee -- NonVoting
Surf Craft Committee -- NonVoting

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 13
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 2
Male: 12
Not Specified 0

Board Information

Board Term Lengths --
Board Term Limits --
Board Meeting Attendance % --
Written Board Selection Criteria --
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 95%
Percentage of In-Kind Contributions 100%
Board Orientation Yes

CEO Comments

--

Foundation Comments

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Standing Committees

  • Collections
  • Education
  • Executive
  • Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)

Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Fiscal Year Apr 01, 2018 to Mar 31, 2019
Projected Revenue $311,000.00
Projected Expenses $311,000.00
Form 990s

2017 990 Public Inspection Copy fye 3/31/17

2016 990 Public Inspection Copy 3/31/16

2015 990 fye 3/31/15 Public Copy

2014 Form 990 2013/14

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2017 2016 2015
Total Revenue $429,290 $2,046,021 $1,089,269
Total Expenses $315,738 $477,445 $488,170

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2017 2016 2015
Foundation and
Corporation Contributions
$224,526 $449,018 $980,893
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- $0
Individual Contributions -- -- --
Indirect Public Support -- -- $0
Earned Revenue $38,554 $62,690 $0
Investment Income, Net of Losses $1,285 $244 $96
Membership Dues $62,175 $63,964 $0
Special Events -- $72,263 $83,745
Revenue In-Kind $102,600 $1,379,911 $25,850
Other $150 $17,931 $-59,210

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2017 2016 2015
Program Expense $217,387 $351,677 $365,131
Administration Expense $97,216 $124,129 $88,154
Fundraising Expense $1,135 $1,639 $34,885
Payments to Affiliates -- -- $0
Total Revenue/Total Expenses 1.36 4.29 2.23
Program Expense/Total Expenses 69% 74% 75%
Fundraising Expense/Contributed Revenue 1% 0% 3%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2017 2016 2015
Total Assets $4,552,778 $4,678,943 $2,875,208
Current Assets $2,432,484 $2,526,192 $184,720
Long-Term Liabilities $12,000 $12,000 $12,000
Current Liabilities $12,140 $251,857 $16,698
Total Net Assets $4,528,638 $4,415,086 $2,846,510

Short Term Solvency

Fiscal Year 2017 2016 2015
Current Ratio: Current Assets/Current Liabilities 200.37 10.03 11.06

Long Term Solvency

Fiscal Year 2017 2016 2015
Long-term Liabilities/Total Assets 0% 0% 0%
Endowment Value --
Spending Policy --
Percentage(If selected) --
Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

CEO Comments

We are fortunate to have many non-cash donations of surfboards, photographs, artwork and other surf memorabilia made to SHACC to add to our archive and eventually put on public display in the museum. 

Foundation Comments

Summary financial data is per the form 990s and consultation with the organization. Foundation/corporate and individual contributions are combined under Foundation and Corporation Contributions. 

Documents


Other Documents

No Other Documents currently available.