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Project Hope Alliance

 1954 Placentia Avenue, Suite 202
 Costa Mesa, CA 92627
[P] (949) 520-0919
[F] (949) 722-7836
[email protected]
John Eumurian
 Printable 1 Page Summary
 Printable Profile
Organization DBA Project Hope Alliance
Former Names Project HOPE School Foundation (2003)
Organization received a competitive grant from the community foundation in the past five years Yes
Employer Identification Number 75-3099628 00000


Mission StatementMORE »

The mission of Project Hope Alliance (PHA) is to end the cycle of homelessness, one child at a time. PHA's mission is child-centric – focused on providing holistic support to children experiencing homelessness, offering crucial educational support and services, while offering permanent, rapid rehousing to homeless families, so their children are able to focus 100% on school and building bright futures. Our main programs are Bright Start (education advancement), Promotor Pathway Program (on-site case management at schools) and the Family Stability Program (housing for homeless families). We have served more than 1,170 unduplicated children and their parents experiencing homelessness since 2012.

Mission Statement

The mission of Project Hope Alliance (PHA) is to end the cycle of homelessness, one child at a time. PHA's mission is child-centric – focused on providing holistic support to children experiencing homelessness, offering crucial educational support and services, while offering permanent, rapid rehousing to homeless families, so their children are able to focus 100% on school and building bright futures. Our main programs are Bright Start (education advancement), Promotor Pathway Program (on-site case management at schools) and the Family Stability Program (housing for homeless families). We have served more than 1,170 unduplicated children and their parents experiencing homelessness since 2012.

FinancialsMORE »

Fiscal Year 2020
Projected Expenses $2,929,880.00
Projected Revenue $2,950,000.00

ProgramsMORE »

  • Family Stability Program
  • Bright Start Program
  • Promotor Pathway Program

Revenue vs. Expense ($000s)

Expense Breakdown 2018 (%)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

The mission of Project Hope Alliance (PHA) is to end the cycle of homelessness, one child at a time. PHA's mission is child-centric – focused on providing holistic support to children experiencing homelessness, offering crucial educational support and services, while offering permanent, rapid rehousing to homeless families, so their children are able to focus 100% on school and building bright futures. Our main programs are Bright Start (education advancement), Promotor Pathway Program (on-site case management at schools) and the Family Stability Program (housing for homeless families). We have served more than 1,170 unduplicated children and their parents experiencing homelessness since 2012.

Background Statement

Our organization was formed in 1989 to support the transportation needs of children experiencing homelessness attending the Project HOPE School (now Skyview Elementary). Today PHA remains committed to providing children and youth experiencing homelessness from kindergarten through age 24 with the tools and opportunities that they need to break the cycle of homelessness and build a stable future; via our unique child-centric approach that we have spent the last 30 years developing. Our programming development and implementation are based upon the premise that the futures of children experiencing homelessness should not be limited by their parents' economic circumstances. Our work eliminates the barriers to academic success and cognitive development created by the circumstances of childhood homelessness.

PHA is a purpose-driven organization with twin goals: lifting needful families up from homelessness and eliminating obstacles that prevent children experiencing homelessness from attending and excelling in school. We have three main programs to achieve those goals—our Bright Start Program, Family Stability Program, and our Promotor Pathway Program.
2013 was a major turning point for our organization when attorney Jennifer Friend elected to resign from her law firm partnership and accept the invitation to serve as Project Hope Alliance’s CEO. Under her leadership, PHA has grown from serving 1 school with less than 65 children annually to serving 375 children and their parents experiencing homelessness. We have also provided services to students from more than 91 schools throughout Orange County, while ending homelessness for thousands of children and their parents.

Impact Statement

For 30 years, Project Hope Alliance has been ending the cycle of homelessness, one child at a time. With you, we can end homelessness today and prevent homelessness tomorrow.

Our team is ending homelessness today by rapidly rehousing working-poor families and guiding them into financial independence and self-sufficiency.

....Our team is ending homelessness tomorrow by providing children experiencing homelessness with the tools and opportunities they need to achieve an exceptional education and a brighter future.

With more than 28,450 children experiencing homelessness attending Orange County schools, your support is more crucial than ever.

Needs Statement

The Orange County Dept. of Education (2015-16 Year) has reported that there are more than 28,000 homeless school-aged children – 5.8% of total school enrollment in the county. Nationally, high school graduation rates are less than 25% for children experiencing homelessness, and not graduating from high school makes a youth 346% more likely to be homeless. Despite its aggregate wealth, Orange County is an under-resourced community as far as its most vulnerable residents are concerned. When looking at homeless school-aged children as a percentage of total school enrollments, Orange County (5.8%) exceeds the state average (4.3%), as well as its southern California neighbors, San Diego County (4.4%) and even Los Angeles County (4.0%).

CEO Statement

“The effects of youth homelessness are devastating, ranging from chronic emotional stress and physical malnourishment to significant academic gaps and difficulty making friends. In comparison with their peers, children experiencing homelessness are nine times more likely to repeat a grade, four times more likely to dropout of school, and three times more likely to be placed in special education programs, according to The Institute for Children, Poverty and Homelessness. But there is hope. At Project Hope Alliance we start with the kids. Our goal is to make sure that every child experiencing homelessness in Orange County succeeds academically. Our impactful, two-generational approach ends homelessness today by rapidly rehousing the families we serve and helping them achieve financial independence. We end the cycle of generational homelessness tomorrow by empowering our kids with a unique academic program lovingly tailored to their skills and strengths.” -Jennifer Friend, CEO Project Hope Alliance

Board Chair Statement


Other Ways to Donate/Volunteer

Here are 5 ways to join Project Hope Alliance in our mission of ending the cycle of homelessness, one child at a time.1 Become a committed monthly donor and make our life-changing work possible. 2 Make a one-time, tax-deductible gift.  3 Feed a family by donating items to the Community Pantry. 4 Volunteer in the areas of mentoring, helping around the office, food/resource pantry organization, special seasonal opportunities, and more: 5 Attend and share community events raising support for our mission: 

Geographic Area Served

Central Orange County
West Orange County
South Orange County
North Orange County

Organization Categories

  1. Human Services - Homeless Services/Centers
  2. Education - Student Services
  3. Housing, Shelter - Housing Support



Family Stability Program

Through our Family Stability Program, we 1) move working poor families directly from homelessness into permanent housing through Rapid-Re-Housing (endorsed by HUD as best practice for ending homelessness); 2) provide comprehensive support services such as financial counseling, credit score repair, adult education, job training, parent enrichment programs to create long term self-sufficiency, and to partner alongside parents to ensure the academic success of their child(ren); 3) empower and enable children formerly experiencing homelessness to become healthier and end the cycle of homelessness through education; 4) guide and mentor homeless teens through our High School Promotor Pathway Program; 5) transition participants off of ongoing financial support; and 6) continue to support each child through their high school graduation and into adulthood.

Budget  $783,164
Category  Housing, General/Other Housing, General/Other
Population Served Families Children and Youth (0 - 19 years) Homeless
Program Short-Term Success  Our goal with families in the Family Stability Program is to intervene in the cycle of homelessness and provide a pattern interrupt through rapid rehousing and intense case management in order to initially anchor the family and remove them from a high-risk situation.
Program Long-Term Success 
Once stabilized through permanent housing, our goal over the long term (2-year program duration) is to assist the adult(s) in securing and maintaining financial independence, so they can focus on life goals while providing a stable foundation for their children’s education and future.
Program Success Monitored By 
The efficacy of our program is determined by tracking the families we assist, monitoring any return to homelessness, and thereby 
measuring the program success rate of ending or preventing homelessness. Case managers also track student success through 12th grade to monitor the impact of housing on student academic achievement.
Examples of Program Success 

 In FY 18, 80% of housed families (Year One) housed for one year moved out of homelessness maintained permanent, independent housing for at least 12 months. In the same year, 88% of the families (Year Two) maintained financial stability and stable housing for the course of one year.

Bright Start Program

Launched in Fall 2015, our innovative Bright Start Program equips the K-6 children we serve with the skills, knowledge, and mentoring needed to enter a classroom and excel. Combining Imagine Learning academic curriculum with inspirational curriculum, the program pairs elementary-age children with supportive volunteer mentors who help guide them through a unique experience designed to inspire our young learners. Each student receives a laptop with built-in WiFi and a Mobile Hotspot, creating an enduring partnership between the child and learning that remains with the student wherever he or she goes, from classroom to home. Parents and families learn how to best advocate for academic success via monthly collective quarterly "Imagine It" Breakfast events. As a result, the program uplifts, connects, and empowers each family member, because everyone matters.

Budget  516,671
Category  Education, General/Other Early Childhood Education
Population Served Children Only (5 - 14 years) Homeless
Program Short-Term Success 
Bright Start staff members look for students to show academic improvement, resulting from consistent use of the program. This leads to measurable improvement which we review on a quarterly basis.
Program Long-Term Success 
In the long term, students will progress toward their own grade level, and achieve the standard levels set out by the state. Aside from academics, we also work with the students to help them acquire needed social and emotional skills in dealing with everyday life support structures.
Program Success Monitored By 
A highly qualified Bright Start mentor (qualified, long term PHA community volunteers) works directly with students, parents, and classroom teachers, as well as with staff from non-profit partners, and online learning in literacy and math (“Blueprint” for T-K – 1 st grade, Imagine Learning for 2nd grade-6th grade). Parents and classroom teachers receive an overview of the
program, monthly motivational tips, and strategies specifically intended for young learners, as well as guidance on data interpretation and programmatic features. The Bright Start Program Director also regularly reviews student progress with Imagine
Learning staff to evaluate students’ usage and progression through the program.
Examples of Program Success 
In 2018, 82% of parents affirmed that the Bright Start Program contributed to academic gains and socio-emotional growth for their child(ren), as measured by the DAP assessment (Developmentally Appropriate Practice) with children in 3rd through 6th grades.

Promotor Pathway Program

Our Promotor Pathway Program serves disconnected youth ages 13-24. The program was developed by the Latin American Youth Center (LAYC) of Washington, D.C., and has been highly successful for the past eight years, leading to support from organizations such as the Clinton Global Initiative. Project Hope Alliance is one of only two other organizations nationwide chosen to execute this program. We work in partnership with LAYC, and locally, with Newport-Mesa Unified School District, OC Department of Education, St. Andrew's Presbyterian Church (located across the street from Newport Harbor High School; they provide a drop-in service center, snack bar, and study space), and various organizations that provide educational, counseling, and vocational resources.

Budget  783,164
Category  Education, General/Other Elementary & Secondary Education
Population Served Adolescents Only (13-19 years) Homeless
Program Short-Term Success 
Initial client assessments completed at the point of entry lead the Case Managers to define a case plan and goals with each student. Each student is encouraged to define a minimum of three goals.
Program Long-Term Success 
Case Managers look for academic improvement (increase in GPA) over a student’s time in the program. The emphasis of the Promotor’s work is to connect youth to a broad set of services in the community, reduce absenteeism, reduce behavioral issues in the school, and improve academic success. They also track development in personal areas of the student’s life and achievement of their goals, such as college completion, and in social and behavioral health improvements.
Program Success Monitored By 

The Promotor is responsible for providing services and referrals, support, and follow-up over an extended period of time. Regular output of client metrics is reviewed by the supervisors and program director. 

Examples of Program Success 
Outcomes include: reduced risky behaviors, improved grades, attendance, behaviors, and engagement – and a start on the path 
to college or a career (including high school graduation). 50% of students in the program in 2018 showed a decrease in tardies, and of those who were frequently tardy, 50% experienced a 77% improvement in attendance by the end of the school


CEO/Executive Director Jennifer Friend
CEO Term Start Jan 2013
CEO Email [email protected]
CEO Experience Prior to becoming CEO, Jennifer Friend enjoyed a successful career as a partner at a large law firm managing a litigation team and a substantial personal book of business, representing national and international clients throughout the civil courts of California. While practicing law, she served as President and Secretary of Project Hope Alliance Board of Directors and was actively engaged in the organization’s expansion and strategic growth. Since 2013, more than 1,170 children and their families have been moved out of homelessness under her leadership as CEO. Project Hope Alliance has experienced a growth of 400% in the past four years, evolving from a team of three full-time employees to a current team of 23. Jennifer has been successful in identifying, leveraging, and acting upon opportunities and partnerships both within the for-profit and nonprofit sectors. Her personal experience as a child experiencing homelessness fuels her deep-rooted passion and commitment to children and youth experiencing homelessness, while her ability to cast vision, think strategically, and lead and direct broader systems change uniquely qualify her to serve as Project Hope Alliance’s CEO. She holds a JD from Whittier Law School and a BA in Criminology, Law, and Society from the University of California, Irvine.

Former CEOs and Terms

Name Start End
Pam Allison -- 2012

Senior Staff

Name Title Experience/Biography
Tracy Carmichael President and Chief Strategy Officer

Dr. Tracy Carmichael joins Project Hope Alliance as President & Chief Strategy Officer.  Tracy has spent most of her career working to bridge the gap between research and practice within the educational system, and developing equity-centered programs that produce opportunities for children to reach their full potential. She has a deep comprehension of non-profit management including strategic planning, fundraising, and outcome measurement.

Tracy is a valued resource and champion in the development and implementation of the organization’s strategic plans that fosters program expansion while maintaining internal efficiency.

Tracy holds a B.A. in Criminology from UC Irvine, an M.A. in Educational Research from the University of Michigan, and a Ph.D. in Education from UC Irvine.

Jennifer Higgins Director of Education Before joining Project Hope Alliance, Jennifer spent 16 years teaching in the elementary school classrooms of Newport-Mesa Unified School District and serving as a curriculum specialist, teacher trainer, English learner coordinator, Early Intervention for School Success (EISS) coordinator, literacy coach, and grade-level chair. Throughout her impassioned career, she has built a stellar reputation as an educator, leader, and advocate for the kids. In recognition of her extraordinary dedication to childhood education, Jennifer was named 2015-2016 Teacher of the Year at Pomona Elementary. As Director of Education at Project Hope Alliance, Jennifer brings to the organization her passion for and expertise in leveraging education as a tool to ending generational poverty. She received her Bachelor of Arts in Liberal Studies with a concentration in Spanish from California State University, Northridge, and her Master of Arts in Education/Bilingual Credential and Preliminary Administrative Services Credential from Loyola Marymount University, Los Angeles.
Tiffany Mitchell Director of Youth & Family Stability Programs

Tiffany has her doctorate in Applied Clinical Psychology and over nine years of experience working in the nonprofit community serving individuals and families struggling with homelessness, domestic violence, addiction, and mental/behavioral health needs. Her desire to make a difference in her community started at a young age and was evident through her participation in numerous volunteer opportunities mentoring children and serving the homeless. This experience fueled her educational and professional goals. Tiffany's experience coupled with her ability to nurture strong relationships with county and government entities has allowed her to develop and manage multiphase programs that meet the needs of the communities she serves. She has a record of success in managing strong teams and providing service excellence through her commitment, dedication, and adaptability to the growing and changing needs of the community.

Shelley Sennikoff Director of Fiance and Administration --


Award Awarding Organization Year
Lauds and Laurels Distinguished Alumni Award UCI School of Social Ecology 2016
Leadership and Philanthropy Award WomanSage 2015


Affiliation Year
United Way Member Agency 2012

External Assessments and Accreditations

External Assessment or Accreditation Year
Charity Navigator 2018


We partner with other organizations that serve individuals experiencing homelessness to make and receive referrals and resources. We partner with schools and school districts to bring our programs to their sites and use their facilities and equipment. We work with companies and businesses to leverage donations and volunteers. We also partner with key thought leaders in the aim to end generational homelessness. 

Project Hope Alliance has established a number of key community affiliations, including:

United Way of Orange County, Family Resource Center, Families Forward, County of Orange, Social Services Agency, University of California, Irvine, Second Harvest Food Bank, Family Solutions Collaborative, Homeless Provider Forum, National Association for the Education of Homeless Children and Youth, Pretend City, Orange County Department of Education, Latin American Youth Center, Upskill OC, and Children's Home Society.

Staff Information

Number of Full Time Staff 22
Number of Part Time Staff 1
Number of Volunteers 576
Number of Contract Staff 3
Staff Retention Rate % 75%
Staff Professional Development Yes

Staff Demographics

Ethnicity African American/Black: 4
Asian American/Pacific Islander: 3
Caucasian: 7
Hispanic/Latino: 8
Native American/American Indian: --
Other: 1
Other (if specified): --
Gender Female: 20
Male: 3
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 3
Management Succession Plan Yes
Organization Policies And Procedures Yes
Business Continuity of Operations Plan Yes

Risk Management Provisions

Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy --
Directors and Officers Insurance Policy No

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency Yes Annually
Non Management Formal Evaluation and Frequency Yes Annually

Government Licenses


CEO Comments


Foundation Comments



Board Chair Lynn Hemans
Board Chair Company Affiliation Taco Bell
Board Chair Term May 2016 -
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Alisha Ballard The Legacy Foundation Voting
Pete Deutschman The Buddy Group Voting
Lynn Hemans Taco Bell Voting
Kelly Lam The Whole Purpose Voting
Joe Lewis III Claire Trevor School of the Arts, University of California at Irvine Voting
April Negrete USI Insurance Services --
Eric J. Rans Michelman & Robinson, LLP Voting
Ray Weston Taco Bell Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
Ms. Christine Fontana Edwards Lifesciences NonVoting
Ms. Julie Hill Wellpoint NonVoting
Ms. Kelly Kannwischer OptUp Consulting NonVoting
Mr. Jason Levy -- NonVoting
Mr. Kevin MacKenzie HFF NonVoting
Ms. Tara MacKenzie HFF NonVoting
Ms. Sarah Middleton Consultant NonVoting
Mr. Eric Morgan FivePoint NonVoting
Ms. Vicki Perry -- NonVoting
Mr. Jim Peterson Microsemi NonVoting
Mrs. Sheila Peterson Microsemi NonVoting

Board Demographics

Ethnicity African American/Black: 1
Asian American/Pacific Islander: 0
Caucasian: 6
Hispanic/Latino: 1
Native American/American Indian: 0
Other: --
Other (if specified): --
Gender Female: 3
Male: 5
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 95%
Written Board Selection Criteria --
Written Conflict Of Interest Policy --
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 25%
Board Orientation Yes

CEO Comments


Foundation Comments


Standing Committees

  • Advisory Board / Advisory Council


Revenue vs. Expense ($000s)

Expense Breakdown 2018 (%)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2018 2017 2016
Total Revenue $2,443,341 $1,942,471 $1,776,703
Total Expenses $2,414,104 $1,791,465 $1,762,972

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2018 2017 2016
Foundation and
Corporation Contributions
$1,920,256 $1,309,975 $1,391,454
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions -- -- --
Indirect Public Support -- -- --
Earned Revenue -- -- $250
Investment Income, Net of Losses $46 $81 $100
Membership Dues -- -- --
Special Events $478,819 $520,659 $227,398
Revenue In-Kind $44,220 $111,756 $157,501
Other -- -- --

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2018 2017 2016
Program Expense $1,627,208 $1,379,017 $1,333,787
Administration Expense $248,461 $184,539 $189,994
Fundraising Expense $538,435 $227,909 $239,191
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.01 1.08 1.01
Program Expense/Total Expenses 67% 77% 76%
Fundraising Expense/Contributed Revenue 22% 12% 15%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2018 2017 2016
Total Assets $734,562 $605,647 $484,737
Current Assets $663,284 $571,465 $434,058
Long-Term Liabilities -- -- --
Current Liabilities $150,768 $51,090 $81,186
Total Net Assets $583,794 $554,557 $403,551

Short Term Solvency

Fiscal Year 2018 2017 2016
Current Ratio: Current Assets/Current Liabilities 4.40 11.19 5.35

Long Term Solvency

Fiscal Year 2018 2017 2016
Long-term Liabilities/Total Assets 0% 0% 0%
Endowment Value --
Spending Policy --
Percentage(If selected) --
Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

CEO Comments


Foundation Comments

Summary financial data is per the Form 990s and consultation with the organization. Foundation/corporate and individual contributions are combined under Foundation and Corporation Contributions.