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Muckenthaler Cultural Center Foundation

 1201 W Malvern Avenue
 Fullerton, CA 92833
[P] (714) 738-6595 x 101
[F] (714) 738-6366
[email protected]
Farrell Hirsch
 Printable 1 Page Summary
 Printable Profile
Organization DBA --
Former Names --
Organization received a competitive grant from the community foundation in the past five years Yes
Employer Identification Number 95-6136238 00000


Mission StatementMORE »

Our mission is to use our historic property and stunning grounds, as a home base for experiences that stimulate creativity and imagination. Our aim is to bring the arts to every inch of our region that has the need and the desire for it. 

Mission Statement

Our mission is to use our historic property and stunning grounds, as a home base for experiences that stimulate creativity and imagination. Our aim is to bring the arts to every inch of our region that has the need and the desire for it. 

FinancialsMORE »

Fiscal Year 2019
Projected Expenses $1,427,000.00
Projected Revenue $1,479,000.00

ProgramsMORE »

  • Arts in Corrections
  • Performances, Festivals, and Exhibits
  • Arts Education and Outreach Classes

Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

Our mission is to use our historic property and stunning grounds, as a home base for experiences that stimulate creativity and imagination. Our aim is to bring the arts to every inch of our region that has the need and the desire for it. 

Background Statement

Commissioned in 1924 for $35,000, the Muckenthaler home was built atop a hill in Fullerton by Walter and Adella Muckenthaler. The 18 room villa on 8.5 acres was donated to the city in 1965 by Harold Muckenthaler, who wished to see  his childhood home used as a cultural center for the public to enjoy. In 1999, the Muckenthaler Cultural Center villa received designation by the National Register of Historic Places.
But that is just the story of the building.  And our story is one of people.  From Harold's three daughters, and their children, who remained active in our efforts, to the well developed partnership with the City Council of Fullerton, to the hundreds of volunteers, arts educators, and tens of thousands of patrons who grace us with their involvement each year. 
 We offer extraordinary exhibitions, performances, festivals, and engaging educational programs to Orange County's diverse communities and beyond.

Impact Statement

In it's 52nd year, the Muck produces more than 60 performances, gallery exhibits, festivals, and special events and more than 6,000 hours of arts education classes at the Muck and in 42 outreach sites serving more than 41,000 people every year. Our goal is to continue to expand our programs and make them accessible to all members of our community by offering them free or very low cost serving the cultural needs of North Orange County. Our awards and accolades include the past five years alone include OC Register’s finalist for Best Museum, the winner for Orange Coast Magazine’s Most Eclectic Venue, the 2013 winner for Orange Coast Magazine’s Best Arts Education, 2014 winner for OC Register’s Best Art Gallery, 2016 Superintendent's Award for Excellence in Museum Education for STEAM Programs. In 2019 we have been recognized by the cities of Fullerton and Anaheim, Orange County, the State of California, and the federal Governments of The United States, Mexico, and Korea for our contributions. 

Needs Statement

1. We are serving over 21,000 students in arts education at 42 sites, but continue to look for more arts education partnerships to better serve North Orange County.
2. By 2024 we hope have a new suite of classrooms built to replace our aging, temporary space. These will be designed to compliment our state of the art recording studio (built 2018) and our world class ceramic studio (built 2010). We need funding support for that effort.
3. We are in need of Board Development to ensure continued, measured, sustainable growth.
4. We constantly look for strategic partnerships among business, government, schools and nonprofits. Asa part of this effort, we need senior staff to attend conferences and gatherings targeted on professional growth.
5. Need more marketing help to get the word out about our programs and success.

CEO Statement

The depth and breadth of what we offer to North Orange County is staggering.  We provide tens of thousand of people with free or low cost classes in a wide variety of arts.  We take our programs to prisons, homeless shelters, battered women's facilities, low cost housing units and wherever else they are needed.  Our partnerships include several local school districts in Fullerton, Anaheim Libraries, Placentia Youth Centers, Skyview Elementary in Santa Ana and Highland Springs Ranch in Beaumont.  Our services that we host here on our campus include our state of the art recording studio where we can teach music editing and production, our world renown ceramics studio, our summer arts day camp, and our camp for kids on the autism spectrum.  We have an internship program that trains dozens of future arts leaders every year.  What we hold most dear, is that it is our responsibility, by our nature as an organization, and our nature as members of our community, to enrich and enliven those around us.  Especially those for whom we are the sole avenue to artistic participation and expression. 

Board Chair Statement

The Muckenthaler was given to the city in 1965 with the covenant that it remain a cultural center for the region. In 1995 the foundation took up that mantle. We take this covenant very seriously and work hard to bring the arts to our community.

Other Ways to Donate/Volunteer

We greatly appreciate monetary donations as well as in-kind donations. Please contact Farrell Hirsch, CEO at [email protected] to make a donation. We accept these forms of support by mail, phone, and on our web site ( If you prefer to call, please call 714-738-6595. We hire unpaid academic interns year round in the following departments: marketing/pr, curatorial, arts education, arts administration, graphic design, and stage tech. If you are interested in an internship, please email your resume and cover letter to [email protected] and indicate which internship you might be interested in. We are also constantly looking for volunteers; if you are interested in volunteering, please contact Ann Milazzo at [email protected] or 714-738-6595.  

Geographic Area Served

Central Orange County
West Orange County
North Orange County
The Muckenthaler is the only cultural arts center in the region. We primarily serve North Orange County (Fullerton, La Habra, Buena Park, Brea, Yorba Linda, Placentia and Anaheim) but we also serve other residents throughout the county.  Including, but not limited to, our work with Skyview Elementary in Santa Ana, a summer arts camp in Beaumont, and our five annual free-to-the-community festivals which serve a broader geographic area. 

Organization Categories

  1. Arts,Culture & Humanities - Art Museums
  2. Arts,Culture & Humanities - Arts Education
  3. Arts,Culture & Humanities - Performing Arts Centers



Arts in Corrections

The Muck brings to arts into four southern California prisons, and into facilities for parolees and incarcerated youth.  With the goal of teaching expression and self worth along with the artistic skills, our offerings include African drumming, Hip Hop Dance, and Storytelling.
Budget  $400,000.00
Category  Arts, Culture & Humanities, General/Other Arts, Culture & Humanities, General/Other
Population Served Offenders/Ex-Offenders
Program Short-Term Success  Our programs have gone from two prisons to six and from 30 students to over 100 in the past several years. This indicates it is being viewed as a success by the institution, the students, and the grantors. 
Program Long-Term Success  We have seen success both anecdotally, as students recount their growth, and in the lowered recidivism rates. 
Program Success Monitored By  This is a highly anecdotal reporting.  
Examples of Program Success  Students who take out program have a lowered rate of recidivism and we have heard from several about how we launched them on a different path.   We do not claim to cure everything for people in pain, and troubled histories.  But we can provide a path and the first few steps in the right direction.  

Performances, Festivals, and Exhibits

We produce performances every Thursday night February-November and 5 free family festivals throughout the year. We have a variety of fun, eclectic, and entertaining performances such as a Jazz Festival, a Hometown Heroes series which features local performers, and a Virtuoso  Block which brings the greatest artists in the world to our doorstep. Among our annual FREE festivals are The Silk Road Unity Festival which celebrates al the cultures along the ancient trade route, and our Ambiente event which provides an unique and enhanced version of the traditional Dia De Los Muertos celebrations.  Bring your family to any of our free festivals to enjoy free art workshops, a children's play area, an arts and crafts vendors faire, and historic home and gallery tours.
Budget  $55,000.00
Category  Arts, Culture & Humanities, General/Other General Arts Presenting
Population Served General/Unspecified Families Children and Youth (0 - 19 years)
Program Short-Term Success  At the end of one year of performances, festivals and exhibits we hope to reach more underserved populations, such as the Latino and Korean groups in our community. Through our free festivals, we hope to make the Muckenthaler more accessible to the whole community, including the lower-income populations.
Program Long-Term Success  Through our performances, festivals and exhibits we hope to reach All of Fullerton. We hope that ultimately the composition of our patrons will look like the demographics of Fullerton: 40% Latino, 40% White, and 20% Korean and other Asian groups.
Program Success Monitored By  We will determe whether we are reaching underserved populations by taking surveys of our audiences with questions on ethnicity, income and whether or not they felt the program was relevant. Although frankly, I doubt the veracity of survey answers.  Real success occurs when specific audience groups start attending events not created directly for them.  
Examples of Program Success  In the past, we measured suceess by observing that at our Latino and Korean exhibits and performances enjoyed large Latino and Korean audiences. One of Zoot Velasco's, our Executive Director's favorite stories is a touching example of how we are reaching the ethnic populations in our community. At our first Chicano exhibit, a Mexican Amercian lady came up to Zoot crying. She exclaimed that she never expected to see the day that Chicano art would be featured in the Muckenthaler galleries.

Arts Education and Outreach Classes

The Muckenthaler provides a variety of visual and performing arts classes for our children, seniors and adults in subjects such as ceramics, drawing and painting, book making, animation, puppetry, theater, music production, and poetry. We won an award from the Superintendent of Public Education for our STEAM (Arts with STEM) programs which include Photography/Photoshop, Painting/Manga Studio, Clay Modeling/3D Modeling, Fabric Arts/e-design software, and more.
 We also partner with local hospitals, shelters and social service agencies to provide arts education outreach classes to under served populations such as homeless, refugee and foster care children; teen mothers; and children facing domestic violence.
Budget  $130,000.00
Category  Arts, Culture & Humanities, General/Other Arts, Culture & Humanities, General/Other
Population Served Children and Youth (0 - 19 years) At-Risk Populations General/Unspecified
Program Short-Term Success  We provide sessions of creativity and imagination to these children who are facing distressing life situations. Furthermore, these classes serve as an emotional outlet. These children learn English faster and have improvements in attitude as a result of taking our arts classes.
Program Long-Term Success  We hope to be a provider of arts classes with VAPA Standards based curricula to under served and at risk populations who may otherwise never be exposed to the arts. There is a compendium of research that demonstrates the beneficial effects of arts education. According to the Americans for the Arts (2002), arts education “stimulates and develops the imagination and critical thinking, and refines cognitive and creative skills; and has a tremendous impact on the developmental growth of every child and has proven to help level the learning field across socio-economic boundaries”; among other benefits.  Our long term success will be embedded in the individuals, who's long term success is aided by our efforts. 
Program Success Monitored By  We work with a CSUF graduate class monitor test scores of the students before and after taking our classes. Furthermore, we survey teachers, administrators, parents and students on the effectiveness of our arts education outreach classes.  While we have seen numerically measurable success, we must acknowledge that we operate in a field where not all results are able to be plotted on a graph. so our ears and eyes remain open to the subtleties of individual personal growth.  
Examples of Program Success  The teachers and administrators of our partner organizations have observed how their students learn English faster and have improvements in attitude after taking our arts classes. We also take pride in the general upward trend of our programs.  We believe we are invited into more situations, because of the success of existing programs. 


CEO/Executive Director Mr. Farrell Hirsch
CEO Term Start May 2017
CEO Email [email protected]
CEO Experience

Farrell comes to the Muckenthaler with a vast range of experience in the Arts, in Media, and in Management. Since 2002 Mr. Hirsch has been in charge of programming, production, and operations for stations he has created on SiriusXM Satellite Radio. Serving as Vice President, General Manager, or Head of Production for brands such as Playboy, Entertainment Weekly, OUTQ (America's only LGBT station) Indie, and consulted with several others including The ACLU, Uproxx, Catholic Health LLC, World Star Hip Hop in both English and Spanish.

Before that Mr. Hirsch spent seven years with the Theatre LA Ovation Awards, Los Angeles' only peer judged theatre awards show and their answer to the TONYs. That included two years as Executive Producer. Farrell booked the venue (Shubert, Ahmanson, Kodak theatres), negotiated union contracts, hired all staff, secured corporate sponsors, wrote the show and booked all hosts and presenters including Annette Bening, Charleton Heston, Steve Martin, Carol Burnett, Stephen Sondheim, Kevin Spacey, Danny Glover, Nathan Lane, and more.

Overlapping with the Ovation Awards years, Mr. Hirsch was a playwright and theatrical producer for more than 150 productions.His award-winning career as a producer ended on the high note of the first national tour of a musical based on the life of legendary Notre Dame football coach Knute Rocke.

In 2010 Farrell co-founded Brain an internet based short form content delivery site that cracked the code on how to monetize social networking.

His career also includes 3 years working with the coaching staff of the NHL's Anaheim Ducks, designing websites for religious organizations, writing a column for The Fourth Period magazine, blogging for a CBS-related site, being President of the local school board, sitting 6 yrs on the Board of Governors for TheatreLA, board positions with both Playwrights in Exile and Words Across Cultures, and charity work for the Kidney Foundation and Curefinders.

Former CEOs and Terms

Name Start End
Mr. Zoot Velasco MBA, CFRE July 2007 June 2016

Senior Staff

Name Title Experience/Biography
Mrs. Stephannie Bobadilla Chief Education Officer --
Ms. Ana Cottle Communications Director Ana Cottle is the Communications Director for the Muckenthaler Cultural Center.  She received her BA from UC Berkeley with a major in Comparative Literature and a minor in Jewish Studies.  
Mr. Adam England Cheif Operations Officer Adam manages, plans and oversees the educational arts and history programs at the Muckenthaler for both adult and children's classes and produces many of the festivals and events. He worked for over 7 years at the Heritage Museum of Orange County in Santa Ana as the Program Director/Grant Writer and 'jack of all trades.' Adam received his B.A. Degree in History at California State University Long Beach and is a maritime historian and historical re-enactor. He is also a member of numerous historical organizations including: The Titanic Historical Society, the Steamship Historical Society, Phi Alpha Theta History Honors Society, The Orange County Civil War Round Table, and the Curious Collectors of Baker's Street.
Mr. Matt Leslie Cheif Curator Matthew Leslie is Chief Curator for the Muckenthaler Cultural Center, where he coordinates traveling shows and organizes original exhibitions for the Center's galleries. He has also organized Muckenthaler exhibitions for the Fullerton Arboretum and the John Wayne Airport. His museum career began at the Newport Harbor Art Museum (now OCMA) while earning his  B.A. at the University of California Irvine, studying art and art history. He is a Fullerton resident who currently serves on the city's Bicycle User Subcommittee and formerly served as a Trustee for the Fullerton Public Library.
Ms. Janette Pyun Cheif Administrative Officer Janette Pyun oversees administration of the office. Janette earned two B.A. degrees in Architecture and Biochemistry from the University of California, Berkeley. She started her museum career ten years ago in various roles; a volunteer, an administrative assistant, membership coordinator, and executive assistant.


Award Awarding Organization Year
2016 Superintendent's Award for Excellence in Museum Education for STEAM Programs California Association of Museums and State Superintendent of Public Instruction 2016
Outstanding Contribution to Education Award Orange County Board of Education 2013
Best Arts Program ArtsOC 2010
Quality of Life Award Fullerton Chamber of Commerce 2009


Affiliation Year
Arts OC 2013
GroundWork Group 2013

External Assessments and Accreditations

External Assessment or Accreditation Year
American Association of Museums 2012
National Register of Historic Places - Listed Property 1999


We think of the work we do with The Anaheim Collective (ACT) for the past five years to be a collaboration of like-minded 501c3s.  Through that initiative we have programs at Boys and Girls Club on Anaheim and the Anaheim Libraries.

Staff Information

Number of Full Time Staff 8
Number of Part Time Staff 9
Number of Volunteers 600
Number of Contract Staff 30
Staff Retention Rate % 100%
Staff Professional Development Yes

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 3
Caucasian: 9
Hispanic/Latino: 6
Native American/American Indian: --
Other: 1
Other (if specified): other
Gender Female: 6
Male: 12
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 3
Management Succession Plan Yes
Organization Policies And Procedures Yes
Business Continuity of Operations Plan No

Risk Management Provisions

Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy Yes

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency Yes Annually
Non Management Formal Evaluation and Frequency Yes Annually

Government Licenses


CEO Comments


Foundation Comments



Board Chair Mr. Chris Barnhill
Board Chair Company Affiliation PacMin
Board Chair Term July 2016 - June 2020
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Mr. Paul Anaya -- Voting
Mr. Chris Barnhill Disney Voting
Mr. Nick David Community Volunteer Voting
Mrs. Shanon Drayton Real Estate Developer Voting
Mr. Andy Ersek Business Consultant Voting
Mrs. Barbara Gregory Community Volunteer Voting
Mr. Scott Hornick -- Voting
Mrs. Bridgette Loya Banking Voting
Mr. Austin Muckenthaler Nonprofit Fundraising and Evaluation Voting
Dr. Steve Richardson Dentist Voting
Mr. Dave Schnidele Smokewood Voting
Mrs. Joni Stein Community Volunteer Exofficio
Mrs. Britt Sullivan Community Volunteer Exofficio

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 10
Hispanic/Latino: 3
Native American/American Indian: 0
Other: --
Other (if specified): --
Gender Female: 5
Male: 8
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 90%
Written Board Selection Criteria Under Development
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 93%
Percentage of In-Kind Contributions 7%
Board Orientation Yes

CEO Comments


Foundation Comments


Standing Committees

  • Board Development / Board Orientation
  • By-laws
  • Campus Planning and Development
  • Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
  • Endowment
  • Executive
  • Finance
  • Nominating
  • Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)


Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Fiscal Year July 01, 2018 to June 30, 2019
Projected Revenue $1,479,000.00
Projected Expenses $1,427,000.00
Form 990s

2017 990

2016 Form 990

2015 Form 990

2014 Form 990

2013 2013 990

2012 Form 990

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2017 2016 2015
Total Revenue $1,195,092 $1,249,500 $1,265,331
Total Expenses $1,239,687 $1,237,867 $1,096,584

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2017 2016 2015
Foundation and
Corporation Contributions
$237,302 $373,645 $436,333
Government Contributions $86,000 $86,000 $86,000
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified $86,000 $86,000 $86,000
Individual Contributions -- -- --
Indirect Public Support -- $0 $0
Earned Revenue $662,304 $684,280 $506,447
Investment Income, Net of Losses $24,156 $21,251 $52,414
Membership Dues $17,952 $19,580 $19,682
Special Events $58,478 $65,559 $66,007
Revenue In-Kind $108,900 $102,550 $120,500
Other -- $-65,559 $-66,007

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2017 2016 2015
Program Expense $1,127,542 $1,112,875 $912,175
Administration Expense $72,666 $79,792 $154,115
Fundraising Expense $39,479 $45,200 $30,294
Payments to Affiliates -- $0 $0
Total Revenue/Total Expenses 0.96 1.01 1.15
Program Expense/Total Expenses 91% 90% 83%
Fundraising Expense/Contributed Revenue 10% 9% 5%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2017 2016 2015
Total Assets $1,273,138 $1,353,493 $1,234,295
Current Assets $525,273 $657,624 $522,954
Long-Term Liabilities $61,887 $174,487 $50,037
Current Liabilities -- $0 $0
Total Net Assets $1,211,251 $1,179,006 $1,184,258

Short Term Solvency

Fiscal Year 2017 2016 2015
Current Ratio: Current Assets/Current Liabilities inf inf inf

Long Term Solvency

Fiscal Year 2017 2016 2015
Long-term Liabilities/Total Assets 5% 13% 4%
Endowment Value $909,507.00
Spending Policy Percentage
Percentage(If selected) 3%
Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates July 2012 - Dec 2020
Capital Campaign Raised-to-Date Amount $310,309.00
Capital Campaign Anticipated in Next 5 Years? No

CEO Comments


Foundation Comments

Summary financial data is per the Form 990s and consultation with the organization. Foundation/corporate and individual contributions are combined under Foundation and Corporation Contributions.