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Newport Mesa ProLiteracy

 1000 Avocado Avenue
 Newport Beach, CA 92660
[P] (949) 7173874
[F] --
[email protected]
Cherall Weiss
 Printable 1 Page Summary
 Printable Profile
Organization DBA Newport Beach Public Library Literacy Program
Former Names --
Organization received a competitive grant from the community foundation in the past five years No
Employer Identification Number 93-1011706 00000


Mission StatementMORE »

Newport/Mesa ProLiteracy seeks to develop the literacy skills of adults to empower them to achieve greater success in their lives - at home, at work and in the community.

Mission Statement

Newport/Mesa ProLiteracy seeks to develop the literacy skills of adults to empower them to achieve greater success in their lives - at home, at work and in the community.

FinancialsMORE »

Fiscal Year 2020
Projected Expenses $125,648.00
Projected Revenue $135,750.00

ProgramsMORE »

  • Newport/Mesa ProLiteracy

Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

Newport/Mesa ProLiteracy seeks to develop the literacy skills of adults to empower them to achieve greater success in their lives - at home, at work and in the community.

Background Statement

Newport/Mesa ProLiteracy was founded in 1986. The longevity of the program is due to the dedicated volunteers and staff who have helped this program grow and thrive.

After a couple of lean years, the program has flourished and amazing progress has occurred. When the public learned about the program, they responded and volunteers and learners followed.  Eventually, with the help of volunteer, Carol Hazelwood, and  a new Newport Beach librarian, LaDonna Kienitz and her staff, the program received a California State Literacy Grant.
In 1988, with an office in the Newport Beach Public Library, a new Advisory Board, increased public awareness through TV and other local media, workplace literacy, fundraisers such as the Business Spelling Bees, and improved tutor training; the program’s profile increased.
Through the years the program has had several literacy coordinators and Advisory Board Presidents. Despite major financial cuts to the program by the city and the state, the literacy program has continued to develop, improve and grow. City and state funding, grants and fundraising events, such as the annual "Gift of Literacy" author’s luncheon, have become the lifeblood of the organization.
Today the program continues to serve the community with over 125 volunteers and tutors and over 200 learners each year. Although it maintains the fundamental principle of free and confidential one-on-one tutoring, the program has added small group classes on;  reading, writing, life skills, book club, and idiomatic English. Computer programs for learners of all abilities are also now available. And most important the tutor training has been revised and modernized to meet the challenges of the community.
Additionally, we now offer an adapted program that allows adults in the community to obtain an accredited high school diploma and career certification through online courses.   

Impact Statement

We offer intensive programming to help improve the lives of our adult learners including classes in job skills, life skills, and more.  Of almost 200 learners who went through the program last year, 70% achieved at least some of the goals they set.  
In addition, we offer Career Online High School.  This is a very special program which gives the opportunity to achieve an accredited high school diploma to those that never finished school.  We offer this program free of charge to qualified adults in our community.  A high school diploma is not only an opportunity for the adult student, but positively impacts the community in so many ways.

Needs Statement

  • We  need more volunteer tutors as we always have a waiting list of adult learners who are requesting one-on-one tutoring.
  • Developing relationships with local companies to provide space for some of our classes as we are running out of room. 
  • Identifying at risk learners by enlisting outside organization's help.
  • New board members who are willing to be active participants in fundraising and outreach efforts.  

CEO Statement

Adult Literacy is not "sexy."  In fact, most people believe that there is not a literacy problem in our community... everyone can read, right? After all, we DO live in an affluent society.  The fact is however, over 400,000 people in Orange County have difficulty in reading and writing English.  Some of these people are foreign born and, after working for years in the area, finally have time to improve their skills; others grew up in the U.S., only to fall through the cracks of our education system.  Either way, there are thousands of people who need our help.

Illiteracy effects all aspects of our world... healthcare, economics, crime, etc.  Helping people to build their literacy skill has a direct impact on all of these societal problems.
Our goal at Newport/Mesa ProLiteracy is to help all those who need to improve their skills to become better family members, employees, and active participants in our community.  

Board Chair Statement


Other Ways to Donate/Volunteer

Mailing a check, online, in-kind, phone. Volunteer opportunities include, but are not limited to; tutoring, assessing, office help, event planning, advisory board

Geographic Area Served

Central Orange County
Central Orange County, focusing on Newport Beach, Costa Mesa, Irvine, etc.

Organization Categories

  1. Education - Adult Education
  2. Public & Societal Benefit - Public & Societal Benefit NEC
  3. Human Services - Family Services



Newport/Mesa ProLiteracy

All of our services are free to the adult learner.  We provide:
-One-on-one tutoring
-Small group classes
-Free materials (workbooks, software, newspapers, etc.)
-Basic computer lessons 
-Job skills workshops 
-Computer tutoring 
-High School Diploma program (COHS) 
Budget  $105,000.00
Category  Education, General/Other Adult Education
Population Served Adults Immigrant, Newcomers, Refugees
Program Short-Term Success  A more competent and engaged citizenry.
Program Long-Term Success  100% of adult learners will achieve at least one of their literacy goals and be more comfortable when fully participating in the community.
Program Success Monitored By  Twice annual reports by tutors measuring goals achieved as well as formal, annual reassessments.
Examples of Program Success 
FROM: NB CURRENT 9/16/2013
Marnalee Lopez called herself dumb. She couldn't read, although, ironically enough, she worked at the Department of Education. Her employer never caught on because her co-workers helped her get by, she said. 
“I could sound sophisticated and bright without knowing anything,” said Lopez, 44, of Costa Mesa. She didn't expect more from herself.
Then came the time when her triplets, now 13, hit fourth grade. To them, she said, Mommy knows everything. So why can’t Mommy read?
“I had to show them you can’t give up,” she said.
For some adult learners like Lopez, their kids inspire them to learn. Others, like Anna Kwon, have a goal in mind. The Korean immigrant said she wanted to become a U.S. citizen.
Both women learned to read thanks to Newport/Mesa ProLiteracy, The program’s budget  is cobbled together from city funds, donations and grants. 
Last year, the program helped more than 200 adults.  Kwon recently passed the U.S. citizenship test. Lopez is so proficient that she now home-schools her triplets.


CEO/Executive Director Cherall Weiss
CEO Term Start Mar 2006
CEO Email [email protected]
CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --


Award Awarding Organization Year
-- -- --


Affiliation Year
-- --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --


Southern California Library Literacy Network
California Library Association - Literacy IG  
HBPL Literacy
Livermore Public Library Literacy 
California Library Literacy Services 
ProLiteracy Americas 

Staff Information

Number of Full Time Staff 0
Number of Part Time Staff 2
Number of Volunteers 125
Number of Contract Staff 0
Staff Retention Rate % 100%
Staff Professional Development Yes

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 2
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 2
Male: 0
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? No
Years Strategic Plan Considers N/A
Management Succession Plan Yes
Organization Policies And Procedures Yes
Business Continuity of Operations Plan No

Risk Management Provisions

Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency N/A N/A
Non Management Formal Evaluation and Frequency Yes Annually

Government Licenses


CEO Comments

Foundation Comments



Board Chair Eve-Marie Kuntzman
Board Chair Company Affiliation Mercy for Animals
Board Chair Term Jan 2017 - Dec 2019
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Jessica Bass Bank of America Voting
Ellen Coleman Stearnes Lending Voting
Eve Marie Kuntzman Mercy for Animals Voting
Vincent Ma Gloabl Experience Specialists Voting
Dr. Farah Mozaffar University of California, Irvine Voting
Jan Oates Community Volunteer Voting
Nathania Oh Community Volunteer Voting
John Thomas Bank of America Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 1
Asian American/Pacific Islander: 1
Caucasian: 5
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 1
Other (if specified): 0
Gender Female: 5
Male: 3
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 70%
Written Board Selection Criteria No
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 25%
Board Orientation Yes

CEO Comments

The biggest challenge is to keep people motivated to fulfill their commitments to the program.  Due to minimal staff time, a working board is integral in the advancement of the program.

Foundation Comments


Standing Committees

  • Community Outreach / Community Relations
  • Finance
  • Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)


Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Fiscal Year July 01, 2019 to June 30, 2020
Projected Revenue $135,750.00
Projected Expenses $125,648.00
Form 990s

2017 Form 990

2016 990

2015 Form 990

2014 Form 990 EZ

2013 Form 990 EZ

2012 Form 990 EZ

2011 Form 990 EZ

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2017 2016 2015
Total Revenue $172,209 $150,008 $150,543
Total Expenses $135,686 $124,522 $118,112

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2017 2016 2015
Foundation and
Corporation Contributions
$169,611 $147,465 $148,691
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions -- -- --
Indirect Public Support -- -- --
Earned Revenue -- -- --
Investment Income, Net of Losses $2,598 $2,543 $1,852
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2017 2016 2015
Program Expense $55,703 $101,999 $68,267
Administration Expense $79,983 $22,523 $49,845
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.27 1.20 1.27
Program Expense/Total Expenses 41% 82% 58%
Fundraising Expense/Contributed Revenue 0% 0% 0%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2017 2016 2015
Total Assets $258,010 $221,487 $196,001
Current Assets $258,010 $221,487 $196,001
Long-Term Liabilities -- -- --
Current Liabilities -- -- --
Total Net Assets $258,010 $221,487 $196,001

Short Term Solvency

Fiscal Year 2017 2016 2015
Current Ratio: Current Assets/Current Liabilities inf inf inf

Long Term Solvency

Fiscal Year 2017 2016 2015
Long-term Liabilities/Total Assets 0% 0% 0%
Endowment Value --
Spending Policy Income Only
Percentage(If selected) --
Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

CEO Comments


Foundation Comments


Summary financial data is per the Form 990s and consultation with the organization. Foundation/corporate and individual contributions are combined under Foundation and Corporation Contributions.


Other Documents

No Other Documents currently available.