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Imagination Now, Inc.

 303 Broadway 104-17
 Laguna Beach, CA 92651
[P] (714) 2991847
[F] --
www.ImaginationNow.org
[email protected]
Cheryl Russell
FOUNDED: 2012
INCORPORATED: 2012
 Printable 1 Page Summary
 Printable Profile
Organization DBA --
Former Names --
Organization received a competitive grant from the community foundation in the past five years No
Employer Identification Number 46-0888061 00000

Summary


Mission StatementMORE »

The mission of Imagination Now is to ignite creative genius today to fuel our brilliant tomorrows. We are committed to enhance and expand the use of imagination with interactive programs, advocacy, and resource information that encourage daily practice of creative thinking for children and their families as well as adults in professional settings. 

 
The intention of Imagination Now is to brand Orange County as a place of imagination, creativity and innovation, following in the footsteps of Walt Disney.  
 
The core concept is: Imagination plus knowledge equals creative ideas for success.  
 
Values and beliefs of Imagination Now are:
 
*  Provide engaging, interactive educational experiences. 
*  Offer unique opportunities to experience hands-on learning. 
*  Create high value for low-cost investment.   
*  Be an example of imagination in action.
*  Empower participants to believe beyond what they can imagine. 
*  Promote advocacy and resource information. 

Mission Statement

The mission of Imagination Now is to ignite creative genius today to fuel our brilliant tomorrows. We are committed to enhance and expand the use of imagination with interactive programs, advocacy, and resource information that encourage daily practice of creative thinking for children and their families as well as adults in professional settings. 

 
The intention of Imagination Now is to brand Orange County as a place of imagination, creativity and innovation, following in the footsteps of Walt Disney.  
 
The core concept is: Imagination plus knowledge equals creative ideas for success.  
 
Values and beliefs of Imagination Now are:
 
*  Provide engaging, interactive educational experiences. 
*  Offer unique opportunities to experience hands-on learning. 
*  Create high value for low-cost investment.   
*  Be an example of imagination in action.
*  Empower participants to believe beyond what they can imagine. 
*  Promote advocacy and resource information. 

FinancialsMORE »

Fiscal Year 2019
Projected Expenses $15,000.00
Projected Revenue $15,000.00

ProgramsMORE »

  • CAMP StarHeart

Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview


Mission Statement

The mission of Imagination Now is to ignite creative genius today to fuel our brilliant tomorrows. We are committed to enhance and expand the use of imagination with interactive programs, advocacy, and resource information that encourage daily practice of creative thinking for children and their families as well as adults in professional settings. 

 
The intention of Imagination Now is to brand Orange County as a place of imagination, creativity and innovation, following in the footsteps of Walt Disney.  
 
The core concept is: Imagination plus knowledge equals creative ideas for success.  
 
Values and beliefs of Imagination Now are:
 
*  Provide engaging, interactive educational experiences. 
*  Offer unique opportunities to experience hands-on learning. 
*  Create high value for low-cost investment.   
*  Be an example of imagination in action.
*  Empower participants to believe beyond what they can imagine. 
*  Promote advocacy and resource information. 

Background Statement

The vision for Imagination Now began in 2001 when author, Cheryl Russell published her first book, The Story of the StarHearts.  Her dream at that time was to provide children of all ages with the opportunity participate in an event that would teach the importance of using the imagination to create success in their lives.

In 2012, the idea took shape after a conversation between the author and the mother of the artist (Dan Brouch).  Six days later, the author surprised a 2nd grade classroom with a visit to present the first CAMP StarHeart program in Aurora, Illinois where Brouch's mother was a volunteer.  The results of that initial program was the motivation to test the program further in Los Angeles and Orange counties.   

Based upon the enthusiastic feedback of school administrators and educators, Cheryl Russell established Imagination Now, Inc. in September 2012. Her passion for children to learn how to activate their creative ideas was buoyed by the considerable anecdotal information about the  importance of imagination from educators, corporate CEO’s and visionaries.  This combined with the widening gap in providing creative learning experiences, especially those in low-income areas, was the overwhelming support necessary to establish Imagination Now.  


Impact Statement

Since inception, Imagination Now has presented its CAMP StarHeart program at 66 schools in over 120 classes grades 1 - 6  for 3,500 student participants in the Santa Ana, Orange and Tustin Unified School Districts. Additionally the "field trip without leaving the classroom" has been well received by other nonprofits such as Girls Inc. and Human Options.

 


Needs Statement

The most pressing needs for Imagination Now are:

1. Financial support of the new portal website that has been completed to (1) inform visitors of "everything related to imagination, (2) advocate the importance of imagination "how to's" through social media campaigns, and (3) acknowledgment of individuals and companies demonstrating a passion for imagination and creative thinking to improve and make a difference in our world.  
 
2.  Individuals to expand our Board of Directors who can offer any of the following:  (1) Social media expertise,  (2) Corporate liaison, (3) Long-term vision, strategic planning, (4) Project management (5) Financial oversight, record-keeping, required reports/filings.
 
3.  In-kind donations such as: (1) logo design, (2) administrative assistance.

CEO Statement

What we do in our CAMP StarHeart program is unique.  With severe budget cuts for schools, there is no opportunity for students to experience a field trip outside the classroom.  To help close this ever-widening gap, CAMP StarHeart brings the field trip to the classroom. We are also extending our reach with digital programming that is currently being developed.

 
Every minute of this one-hour program is focused on engaging the students with lively, colorful activity and dialogue.  For example, participants are given the opportunity to "feel" the excitement of imagination with am active introductory routine that is also used throughout the program to acknowledge students' participation and responses.  
 
As with traditional field trips, students are given an "up close and personal" experience when they are able to meet an author, ask questions, see how books become a reality, and put what they have learned to practice with a creative activity. Receiving an autographed copy of the StarHeart book is a permanent take away that serves as a reminder of the learning experience--a critical component for long-term potential impact.
 
Orange County leaders demonstrate  the importance of imagination in all aspects of doing business.  In 2012, The Orange County Register featured an article about Henry Samueli identified as "The product of an active imagination."  The OC Business Journal regularly features corporate leaders and  companies on the cutting edge of creative thinking such as Oakley using container cars to expand its campus headquarters.
 
If we ask students for the answer to 5 + 5, there is only one solution.  If we ask them how many pairs of numbers equal ten, there are unlimited possibilities.  Imagination Now provides programming for students to learn this vital skill--how to stop and See The Other Possibilities (STOP).  A proven tool necessary for solving problems, overcoming obstacles, and achieving beyond what they can imagine.

 


Board Chair Statement

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Other Ways to Donate/Volunteer

Imagination Now appreciates contributions by check, credit card and in-kind donations.   Volunteer opportunities include: Social media expertise, sponsoring a friend/fund raising event, or becoming a valued board member.  

Geographic Area Served

Central Orange County
South Orange County
West Orange County
With our new portal website, Imagination Now has a digital reach with its new concepts for evolving imagination worldwide.

Organization Categories

  1. Education - Primary & Elementary Schools
  2. Arts,Culture & Humanities - Arts Education
  3. -

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Programs


CAMP StarHeart

CAMP StarHeart--a Classroom Activity Managed Program designed for students in grades K – 3. The objectives are to cultivate imagination, engage students in dialogue with an author, use books as a teaching tool demonstrating how ideas become real, and support children in thinking outside the box. This one-hour learning experience is based upon the book, The Story of the StarHearts.

The program consists of two segments: First students and the author read the StarHeart book.  Meeting Core Curriculum Teaching Standards, there is discussion about the parts of a book, rhyming words, artist/author roles, and the steps required to actualize the book. Next, the students are introduced to a creative activity to engage their imagination. Students are also told they will each receive an autographed copy of the Starheart book to remind them to use their imagination and reinforce the curriculum objectives. Photos and student acknowledgment of their projects conclude the program.

Budget  $31,684.00
Category  Education, General/Other Afterschool Enrichment
Population Served Children Only (5 - 14 years)
Program Short-Term Success 
1.  Pictures are worth a thousand words...(See Other Documents CAMP StarHeart Collages)
 
2.  Students often write thank you notes expressing their appreciation for the the autographed book they receive during a CAMP StarHeart (CSH) program. One student wrote, "I put it in a safe place so no one will mess with it."  
 
Adriana, a student at Taft Elementary School in SAUSD told the author when she received her autographed copy, "I am going to be a kindergarten teacher. I will read the StarHeart book to my students and teach them to use their imagination." 
 
Think Together Site Coordinators and Program Leaders repeatedly comment that students are excited to meet an author, engaged when they participate in CSH, and keep talking about it for weeks afterward.   
 
3.  To reinforce the objectives of the CSH program, a follow-up letter written in poetic verse is sent and read to the students reminding them to use their imagination, think creatively, and encourage them to initiate a new project using their imagination.  This activity builds self-esteem by letting students know they are valued. (See Other Documents for CAMP StarHeart Letter)
Program Long-Term Success 
 
The CAMP StarHeart program is a one-time learning experience making it difficult to monitor how and when students benefit.  However, anecdotal information supports the concept that one-time events are often the trigger point for many successful individuals such as Tony Gardner, designer behind the movie Robot & Frank.  He cites a Christmas gift (magic kit) from his grandmother when he was five or six years old as the adrenaline rush that has driven his professional career.  
 
It's a low cost investment with a potentially high rate of return to provide CAMP StarHeart--about $10 per student, the price of a gourmet burger and soft drink. To reach 2,500 students, the budget is $36,492--the cost of one-year tuition at a first-rate university.  If one student's life is impacted by CAMP StarHeart, that is more than enough reason to make the investment. 
Program Success Monitored By 
Every CAMP StarHeart is evaluated by all involved personnel such as teachers where applicable, nonprofit program liaisons, on-site coordinators and program leaders.  This information is documented and monitored for feedback about students' level of interest, whether objectives and goals were met, suggestions for changes/improvements and overall rating from 1 - 5.
 
Examples of Program Success 

Site Coordinator Patty Jaimes sent the following comments from students at Martin Elementary School:

"My Favorite part was when she read the book to us."
-F. Medina, 1st grade
 
"I liked when Ms. Cheryl signed my book."
N. Vazquez, 1st grade
 
"Ms. Cheryl was fun!"
J. Sanchez, 2nd grade
 
"My favorite part was when she showed us how she made the book."
S. Cisneros, 3rd grade
 
"I am going to use my imagination and have fun!"
C. Gonzalez, 3rd grade

Management


CEO/Executive Director Cheryl Russell
CEO Term Start Aug 2012
CEO Email [email protected]
CEO Experience

Cheryl Russell is a seasoned nonprofit executive.  In the 1980's, she became a community services volunteer.  In 1990, she received the Volunteer of the Year award given by Los Angeles Community Action Network (LACAN).  

In 1992, she became the first full-time development director for United Cerebral Palsy Association of Orange County (UCPA/OC).  During her 8-year tenure, she worked with the board president, Chris Dubia to initiate a successful annual golf tournament, The Autumn Classic, raised over $500K in net revenue during it first five years.  The tournament is now in its 18th year. 

As the first development director for Girls Incorporated of Orange County in 2001, Cheryl initiated Women for Girls which has grown into a thriving fundraising group with an active annual calendar of quality quarterly events. 

Her accomplishments as development director for OC Human Relations beginning in early 2002 included success in grant writing, establishing volunteer recognition program, and reorganizing three non-revenue program awards events into a new, high-profile awards event honoring community leaders, schools and city police departments.  This event netted $90K new profit in 2005 and is now called the Legacy Awards garnering support and visibility beyond Orange County.

Professional experience includes:  News Director for ABC-TV affiliate, Marketing Communications Manager for Collins Foods  International, Travel Consulting Business Owner, and Author of four published books.

Education:  B.S. in Marketing from California State Polytechnic University, Pomona, 1971.

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --

Awards

Award Awarding Organization Year
-- -- --

Affiliations

Affiliation Year
-- --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

Think Together is a partner in creative learning education collaborations.
 

Staff Information

Number of Full Time Staff 0
Number of Part Time Staff 0
Number of Volunteers 5
Number of Contract Staff 0
Staff Retention Rate % --
Staff Professional Development No

Staff Demographics

Ethnicity African American/Black: --
Asian American/Pacific Islander: --
Caucasian: --
Hispanic/Latino: --
Native American/American Indian: --
Other: --
Other (if specified): --
Gender Female: --
Male: --
Not Specified --

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers --
Management Succession Plan --
Organization Policies And Procedures --
Business Continuity of Operations Plan --

Risk Management Provisions

Nondiscrimination Policy --
Whistle Blower Policy --
Document Destruction Policy --
Directors and Officers Insurance Policy --

Reporting and Evaluations

Management Reports to Board? --
CEO Formal Evaluation and Frequency -- --
Senior Management Formal Evaluation and Frequency -- --
Non Management Formal Evaluation and Frequency -- --

Government Licenses

--

CEO Comments

--

Foundation Comments

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Governance


Board Chair Shelly Bennecke
Board Chair Company Affiliation AutoTrader
Board Chair Term Jan 2016 -
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Shelly Bennecke Autotrader Voting
Bob Harvey Retired Business Owner Voting
Linda Wright Retired Teacher Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 3
Hispanic/Latino: 0
Native American/American Indian: 0
Other: --
Other (if specified): --
Gender Female: 2
Male: 1
Not Specified 0

Board Information

Board Term Lengths --
Board Term Limits --
Board Meeting Attendance % 100%
Written Board Selection Criteria --
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions --
Board Orientation --

CEO Comments

--

Foundation Comments

--

Standing Committees

    --

Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Fiscal Year July 01, 2018 to June 30, 2019
Projected Revenue $15,000.00
Projected Expenses $15,000.00
Form 990s

2017 990

2016 990

2015 990

2014 990

2013 990

2012 990

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2017 2016 2015
Total Revenue $6,487 $4,800 $8,596
Total Expenses $5,367 $2,558 $9,088

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2017 2016 2015
Foundation and
Corporation Contributions
-- $0 --
Government Contributions $0 $0 $0
    Federal -- $0 --
    State -- $0 --
    Local -- $0 --
    Unspecified -- $0 --
Individual Contributions $6,487 $4,800 $8,596
Indirect Public Support -- $0 --
Earned Revenue -- $0 --
Investment Income, Net of Losses -- $0 --
Membership Dues -- $0 --
Special Events -- $0 --
Revenue In-Kind -- $0 --
Other -- $0 --

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2017 2016 2015
Program Expense $5,083 $2,347 $7,997
Administration Expense $284 $211 $727
Fundraising Expense -- $0 $364
Payments to Affiliates -- $0 --
Total Revenue/Total Expenses 1.21 1.88 0.95
Program Expense/Total Expenses 95% 92% 88%
Fundraising Expense/Contributed Revenue 0% 0% 4%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2017 2016 2015
Total Assets $1,120 $0 $721
Current Assets $1,120 -- $721
Long-Term Liabilities -- -- --
Current Liabilities -- -- --
Total Net Assets -- -- $721

Short Term Solvency

Fiscal Year 2017 2016 2015
Current Ratio: Current Assets/Current Liabilities inf nan inf

Long Term Solvency

Fiscal Year 2017 2016 2015
Long-term Liabilities/Total Assets 0% nan% 0%
Endowment Value --
Spending Policy --
Percentage(If selected) --
Are you currently in a Capital Campaign? --
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

CEO Comments

 

Foundation Comments

Summary financial data is per compiled financials for 2013 as well as consultation with the organization.  No financial information available for 2011 and 2012 as the organization was not incorporated at that time.

Documents


Other Documents

CAMP StarHeart Collages (2014)

No Other Documents currently available.