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DTSA Farmers' Market

 1901 E Fourth Street, #100
 Santa Ana, CA 92705
[P] (714) 953-5757
[F] (714) 834-0585
[email protected]
Sonora Ortiz
 Printable 1 Page Summary
 Printable Profile
Organization DBA The DTSA Farmers' Market
The Downtown Santa Ana Certified Farmers' Market
Former Names Volunteer Center of Greater Orange County (2010)
Organization received a competitive grant from the community foundation in the past five years No
Employer Identification Number 95-2021700 00013



Mission StatementMORE »

Our mission: to be a community resource for health, providing access to organic, locally grown produce, artisan foods, nutrition & wellness education, and family fun.

Mission Statement

Our mission: to be a community resource for health, providing access to organic, locally grown produce, artisan foods, nutrition & wellness education, and family fun.

FinancialsMORE »

Fiscal Year 2017
Projected Expenses $52,203.00
Projected Revenue $65,655.00

ProgramsMORE »

  • Farmers' Market
  • Market Match

Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

Our mission: to be a community resource for health, providing access to organic, locally grown produce, artisan foods, nutrition & wellness education, and family fun.

Background Statement

Downtown Santa Ana (DTSA) is a vibrant, historic, diverse, eclectic and ever-changing neighborhood. Residents, chefs and local businesses have been hoping for and talking about a farmers' market for years. In 2013, Santa Ana residents and business owners Sean and Dennis, as well as local chef Kerri came together and spent the next year bringing the market to life.  
After a lot of hard work, the DTSA Certified Farmers' Market opened to the community March 27th, 2014!
Since then, we have continued to grow our offerings and resources based on the community input.  This is a market for and by the people of the Santa Ana.  We accept EBT marketwide, provide Market Match (doubling that CalFresh money) up to $15/person/week, and seasonal WIC checks. We also have live local music and a free kids' activities. We invite other non-profit groups to host information booths to help with their outreach efforts and educational offerings in an effort to provide something valuable and engaging for the patrons.

Since our original opening, we have undergone many changes to time & place. You can find us at our new home on Sundays from 10am-2pm on the 2nd St. Promenade (between Sycamore & Broadway). 

Impact Statement

The Downtown Santa Ana (DTSA) Farmers' Market is a Certified Farmers’ Market and fiscally-sponsored project of OneOC. The market was established primarily for following reasons: to support local and regional farmers by providing an opportunity to sell directly to the public; to provide high quality and fresh, local fruits, vegetables, and various other farm products to the public; to educate the public on the importance of healthy eating habits; to engage local youth with smarter food choices; to create a community-oriented weekly event that unites the neighborhood (including free kids crafts are live local music); and to create access for the community for these products including accepting CalFresh/SNAP (EBT), Market Match, and WIC.

Needs Statement

The market is funded by vendor fees collected each week, which can vary based on participation and sales. We work to supplement this with grants and financial support from downtown business development groups and the city, seeing the market as an asset to the revitalization of the neighborhood.  As the market grows, so does the need for additional funding.
LABOR: The market is a labor of love! We have a very passionate and hard working part time staff handling  everything from banking, vendor recruitment and management, neighborhood engagement, marketing, permitting, and so much more. Volunteers are invaluable to keeping the market running each week.
OPERATIONS:  We have fixed costs associated with running the market weekly, including payment for our space, business licenses, and permits from the city, Dept of Agriculture, and the Health Department.
BASIC TOOLS:  As we continue to grow, a need for basic items like pop-up tents, a-frames, push carts, lighting, etc., increases.  Many items we use have been donated by the staff and the community, but need repair or replacing.
Every dollar we receive is thoughtfully spent to further develop and grown this community project/resource.

CEO Statement

One of our founder's favorite quotes on the subject:
"We are interested in knowing about the kinds of lives lived by the hens whose eggs we eat; we want to know what kind of lettuce our soil springs from.  And we want to ensure that not only were the plants and animals we bring to our palate treated well; we are critically examining our eating habits so that the farmers who work for us will not die of deadly diseases or become infertile because of the chemicals they were forced to spray on their crops."  -Professor Gustavo Esteva 

Board Chair Statement


Other Ways to Donate/Volunteer

We are so thankful for our volunteers, and are always happy to welcome new members to our team! You can email us, or stop by the info booth during market hours for more information.
Additional donations can be made on our website, or in person at the market.   

Geographic Area Served

North Orange County
Central Orange County
West Orange County
South Orange County
The market is in the heart of Orange County, in downtown Santa Ana.

Organization Categories

  1. Food, Agriculture & Nutrition - Food, Agriculture & Nutrition NEC
  2. Community Improvement, Capacity Building - Community & Neighbourhood Development
  3. Food, Agriculture & Nutrition - Food, Agriculture & Nutrition NEC



Farmers' Market

The Downtown Santa Ana (DTSA) Farmers' Market is a certified farmers' market, operating Sundays, 10am-2pm,  The market is a hub and gathering space for every part of the diverse neighborhood community, and the greater Orange County area as a whole.  We host small business- farmers and food crafters, acting as a platform, giving them a direct connection to the public.  We want to help nurture and grow small businesses. We also make efforts to develop relationships between our vendors and local businesses.
The DTSA Farmers' Market is working hard to bring not only the availability and access to the neighborhood, but also affordability.
Budget  $52,203.00
Category  Food, Agriculture & Nutrition, General/Other Food, Agriculture & Nutrition, General/Other
Population Served General/Unspecified Other Economic Level Other Health/Disability
Program Short-Term Success 
We are working hard to increase foot traffic and therefore sales to our vendors each week, through social media, community meeting attendance, mailers, and local business cross promotion.    
Program Long-Term Success 
We aim to bring access to organic, locally grown produce and true foods to the community.  Our goals are to increase EBT redemption and Market Match use, including an increase in our Match amount (to $20).
We also will reintroduce the seasonal WIC fruit & vegetable bonus benefit dollars this summer, expanding the program again.
Program Success Monitored By 
One of our means for collecting data is through sales reports the vendors complete each market day.  The market team reviews and files these records. The worksheets gather sales amount, as well as EBT, Market Match, and WIC redemption totals.
We have also done surveys of patrons during market hours, with the help of volunteers.  We have gathered such data as city of residence, if they are new or returning patrons, how they heard about the market, and age range. 
We work closely with the county's food policy council, Orange County Food Access Coalition, participating in research projects they (or our other market partners) lead and supporting their policy work to make markets more sustainable and fresh food more accessible to OC residents.
Examples of Program Success 
In 2015, we continued our summer WIC Fruit & Vegetable check distribution to great success, saw an increase in EBT usage as the program continued, and completed our first year of Market Match, allowing EBT users to double up to the first $10 they withdrew to use at the market.
Many of our vendors have begun providing goods or services to local restaurants and shops on a regular basis outside of market hours, stemming from our introductions. Some of our vendors have even "outgrown" the market, seeing such an increase in business they have been able to open brick-and-mortar shops, for example. These success go to demonstrate how the farmers' market model serves as a great starting place for start up businesses, with low overhead.
We have also developed a weekly free educational arts and crafts program for children, in both Spanish and English.  The program is organized by a Santa Ana artist and resident, Yenny Bernal. We have seen an increase in family attendance with this program in place.

Market Match

One of the facets of the market we are most proud of is our Market Match program. Using FINI funds managed in part by The Ecology Center Berkeley, we can match up to the first $15 in CalFresh money customers withdraw to spend at the market. The bonus is restricted to buying fruits & vegetables only, a bonus for our farmers. We were the first market to offer this in Orange County and our now joined by our friends in Anaheim and Orange, at lower amounts.
We see this program as hugely beneficial for our community as we are able to offer folks the option to purchase healthier, more nutritious, and more ethically-produced fruits, vegetables, and foods with increased buying power.
Budget  $40,000.00
Category  Food, Agriculture & Nutrition, General/Other Hunger Action
Population Served General/Unspecified Families At-Risk Populations
Program Short-Term Success  Our short-term success is best demonstrated by our loyal Market Match customers who return weekly to make use of the matching money. We are constantly thanked and offered gratitude for offering it, from both customers and the farmers who benefit from increased sales.
Program Long-Term Success  The long-term goal of this program is to increase the health of our community members regardless of their financial situations. Market Match specifically allows us to help folks with less spending power.
Program Success Monitored By  We thoroughly track the use of both EBT and Market Match dollars at the market as well as survey customers (formally) and vendors (informally) on the benefits of the program.
Examples of Program Success  --


CEO/Executive Director Mr. Daniel J. McQuaid
CEO Term Start Nov 2005
CEO Email [email protected]
CEO Experience Daniel McQuaid was named OneOC's President/CEO in November 2005. Through his tenure, OneOC has grown in total revenue from $3 million up to $16 million, expanding its capacity to help build stronger nonprofits and stronger communities in Orange County. McQuaid has more than 25 years of leadership experience as a chief executive officer, community leader, board chairperson, organization consultant and trainer. Since 2000, Daniel has been retained as a consultant to more than 125 Southern California nonprofits, providing growth planning, evaluation and training services. For twenty years, he was the Executive Director of Canyon Acres Children's Services. Daniel guided Canyon Acres' development of a full array of integrated child welfare and mental health services for severely abused and emotionally troubled children and their families.In addition to his work in the nonprofit sector, Daniel is an inactive licensed child, adult, and family psychotherapist. He holds a BA in Psychology and Sociology from the University of California, Riverside and a MS in Social Work with distinction from Columbia University.

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
Valerie Fryer Director of Finance --
Barbara Powers Chief Development Officer --
Tim Strauch Chief Operating Officer --


Award Awarding Organization Year
Capacity Building Partnership Award Orange County Asian and Pacific Islander Community Alliance 2013
Corporate Volunteer Council Fast Start Award Points of Light 2013
Shell Award for Community Service Junior League of Orange County 2013


Affiliation Year
Orange County Business Council 2010

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --


Please note this information is for OneOC.  The DTSA Farmers' Market is a fiscally sponsored project of OneOC.  The market has 3 part time staff people.  2 female, 1 male. 2 Hispanic, 1 other.  We were also awarded the Snail of Appreciation by SlowFood Orange County in fall 2014 for our work with creating a sustainable food system.

Staff Information

Number of Full Time Staff 38
Number of Part Time Staff 27
Number of Volunteers 22
Number of Contract Staff 0
Staff Retention Rate % --
Staff Professional Development Yes

Staff Demographics

Ethnicity African American/Black: --
Asian American/Pacific Islander: --
Caucasian: --
Hispanic/Latino: --
Native American/American Indian: --
Other: --
Other (if specified): --
Gender Female: --
Male: --
Not Specified --

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? --
Years Strategic Plan Considers --
Management Succession Plan Yes
Organization Policies And Procedures Yes
Business Continuity of Operations Plan --

Risk Management Provisions

Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency Yes Annually
Non Management Formal Evaluation and Frequency Yes Annually

Government Licenses


CEO Comments

OneOC's professional staff and experienced leadership team are knowledgeable about Orange County, possess critical mission and business skills, seek out and embrace leading practices, and collaborate extensively with other community partners. It has enabled not just Orange County to build and grow, but enabled us to play a central role in ""accelerating nonprofit success"" in Orange County.
The DTSA Farmers' Market is a fiscally sponsored project of OneOC.

Foundation Comments



Board Chair Arnold Pinkston
Board Chair Company Affiliation Allergan, Executive Vice President, General Counsel
Board Chair Term Jan 2013 - Dec 2014
Board Co-Chair N/A
Board Co-Chair Company Affiliation N/A
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Jeffrey Bird Zoe Christian Fellowship of Whittier Voting
Jeff Black McDermott & Bull Executive Search Voting
Tawnya Bond Jacuzzi Brands Corp Voting
Marna Bullard Marna Bullard & Associates Voting
Michael Carroll CorpGen Council Voting
David Copley Ernst and Young Voting
Regino Diaz Bank of America Voting
Suzanne Esber Fluor Foundation, (Retired) Voting
Bassam Fawaz Pacific Alternative Asset Management Company (PAAMCO) Voting
Daniel Koblin Continuum Consulting Group Voting
Daniel McQuaid OneOC Voting
Gary Meister Western Digital Voting
Chris Meyer Expedia Cruise Ship Centers / Orange County Voting
Javier Mier Mier Benefit Group Voting
Arnold Pinkston Allergan Voting
Mitchell Redden Wells Fargo Home Mortgage Voting
Rob Reindl Edwards Lifesciences Voting
Sharon Smith Cox California System Voting
Julie Sokol Irvine Company Voting
Todd Talbot Fluidmaster Voting
Mark Tillotson Macias Gini & O'Connell, LLP (MGO) Voting
Steve Vogeding Boeing Capital Corporation Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 2
Asian American/Pacific Islander: 0
Caucasian: 18
Hispanic/Latino: 2
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 5
Male: 17
Not Specified 0

Board Information

Board Term Lengths 2
Board Term Limits 3
Board Meeting Attendance % 72%
Written Board Selection Criteria Yes
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions --
Board Orientation --

CEO Comments

These are the board members for our Fiscal Sponsor, OneOC. The DTSA Farmers' Market Advisory Committee is as follows:

Christina Hall, OC Food Access Coalition
Dennis Lluy, Yost Theatre
Richard Espinachio, Robbins Nest Wine Bar
Ryan Chase, Downtown Inc.
Sean Coolidge, Independent Graphic Designer/Developer
Victor Negrete, Downtown Liaison, City of Santa Ana (non-voting)

Foundation Comments


Standing Committees



Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Fiscal Year Jan 01, 2017 to Dec 31, 2017
Projected Revenue $65,655.00
Projected Expenses $52,203.00
Form 990s

2015 Form 990

2014 Form 990

2013 990 forms

Audit Documents

2015 Audited Financials

2010 OneOC audit

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2016 2015 2014
Total Revenue $40,178 $50,544 $44,362
Total Expenses $39,392 $41,489 $41,630

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2016 2015 2014
Foundation and
Corporation Contributions
$58 $7,679 --
Government Contributions $17,296 $8,765 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified $17,296 $8,765 --
Individual Contributions -- $3,773 $15,849
Indirect Public Support -- -- --
Earned Revenue $1,009 $30,327 $28,098
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- $415
Revenue In-Kind $9,995 -- --
Other $11,820 -- --

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2016 2015 2014
Program Expense $37,559 $37,302 $35,369
Administration Expense $1,833 $4,187 $6,261
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.02 1.22 1.07
Program Expense/Total Expenses 95% 90% 85%
Fundraising Expense/Contributed Revenue 0% 0% 0%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2016 2015 2014
Total Assets -- $11,819 --
Current Assets -- -- --
Long-Term Liabilities -- -- --
Current Liabilities -- -- --
Total Net Assets $786 $11,819 --

Short Term Solvency

Fiscal Year 2016 2015 2014
Current Ratio: Current Assets/Current Liabilities nan nan nan

Long Term Solvency

Fiscal Year 2016 2015 2014
Long-term Liabilities/Total Assets nan% 0% nan%
Endowment Value $0.00
Spending Policy N/A
Percentage(If selected) 0%
Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? No

CEO Comments

Please note this information is for OneOC. The DTSA Farmers' Market is a fiscally sponsored project of OneOC.  The 990s belong to OneOC whereas the financial are specific to our project.

Foundation Comments

DTSA Farmers' Market is fiscally sponsored by OneOC. The 990s and audit on the profile belong to OneOC. Financials are specific for DTSA Farmers' Market. Foundation/corporate and individual contributions are combined under Foundation and Corporation Contributions. Summary financial data is per the financials and consultation with the project and OneOC.


Other Documents

Relationship letter for fiscal sponsorship (2014)

No Other Documents currently available.