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Bracken's Kitchen Inc.

 13941 Nautilus Drive
 Garden Grove, CA 92843
[P] (949) 445-3585
[F] --
[email protected]
Bill Bracken
 Printable 1 Page Summary
 Printable Profile
Organization DBA Bracken's Kitchen
Former Names --
Organization received a competitive grant from the community foundation in the past five years No
Employer Identification Number 46-2633171 --


Mission StatementMORE »

Bracken's Kitchen's mission is to serve and support the underserved in our communities who are suffering from both the ongoing effects of food insecurity and the larger issue of living in poverty in America.

Mission Statement

Bracken's Kitchen's mission is to serve and support the underserved in our communities who are suffering from both the ongoing effects of food insecurity and the larger issue of living in poverty in America.

FinancialsMORE »

Fiscal Year 2019
Projected Expenses $1,210,947.00
Projected Revenue $1,355,400.00

ProgramsMORE »

  • Community Feeding Program
  • Recovered Food Program

Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

Bracken's Kitchen's mission is to serve and support the underserved in our communities who are suffering from both the ongoing effects of food insecurity and the larger issue of living in poverty in America.

Background Statement

Bracken’s Kitchen is the inspiration of Bill Bracken, a nationally renowned chef with over 35 years of experience in the hospitality business. After graduating with honors from the Culinary Institute of America, Bracken began what was to be a long and successful career with a number of acclaimed hotels and restaurants including the Peninsula Beverly Hills and the Four Seasons Hotel in Newport Beach. He eventually opened the DivBar in Newport Beach, a way to connect his love of good food with an entrepreneurial spirit, and later became involved in a variety of nonprofit work, including volunteering his services to the Orange County Rescue Mission as a regular guest chef. It was Bracken’s work at the mission that reconfirmed his concerns about the significant levels of food insecurity that exist within Orange County, and he set about to find a way to leverage his talent, experience and connections to make a difference and feed the hungry.

Bracken wanted to open a kitchen to help address the problems, but realized that hunger in Orange County has its own set of challenges, not the least of which included a primary concern of reaching food insecure families and children distributed over a broad geographic area. People without resources who are already stretched thin are unable to travel regularly and over distances, even in pursuit of the nutritious meals that Bracken wanted to provide. After some deliberation, he came to the conclusion that the answer could be found in the trendy rebirth of an age-old business: mobile food trucks. If the people could not come to him, Bracken decided he would take the food to the people.

Food trucks are an answer to this challenging situation facing Orange County. In the hands of a skilled, experienced chef and entrepreneur, mobile kitchens have the ability to take nutritious, high-quality food directly into the communities that need it the most. The plan has elements that are philanthropic, sustainable, and collaborative. It is philanthropic as it addresses the heart of concern for the suffering of too many in a county that is known for wealth and opulence. It contains an essential element of sustainability as the food trucks will split their time between charitable and profitable feeding. It is collaborative as they plans to work with a variety of community partners, including hubs like Illumination Foundation and Second Harvest Food Bank as well as other homeless shelters and food distribution sites.

Impact Statement


1.     Nearly 150,000 meals fed to children, adults and seniors in need in 2018.


2.     Acquired a delivery vehicle through Impact Giving Grant to expand the meal distribution and community outreach.


3.     Expanded Community Food Truck Program into Project Access sites in Santa Ana and Westminster.


4.     Established Contract Food Service and Catering Social Enterprise to provide financial sustainability and independency.


5.     Moved into a 9,000 sq. ft. kitchen facility with added freezer, cool and dry storage capacity at beginning of 2018 Q4 from previous shared kitchen.  This major expansion in operation allows us to increase our recovery food capability and meal production potential more than 10 fold.

6.     Hired Director of Operations in 2018 Q4 to ensures the continued financial viability of our program/service units through sound fiscal management, controlling all food and labor costs on a continual basis and internal control management.  

Needs Statement


Engaging Community Leadership to Solve the Problem of Food Insecurity & Funding the Need

Bracken’s Kitchen appreciates the volunteers and donors that help us accomplish our goals of feeding as many children and adults healthy meals each day. We are often asked what we need most right now.

We could use financial support with the following:

§ Recovered Food Program: Funding for food and supplies, chef staff time, add kitchen staff, kitchen rent, and purchase of cooking materials and hardware. (Need to raise approx. $400,000 annually.)

§ Culinary Workforce Development Training: Funding for education and on the job training for struggling young adults interested in careers in the culinary field. Funds go toward instructor time, supplies, and paid job opportunities for students meeting performance-based goals.

(Need to raise approx. $65,000 annually.)

CEO Statement

Thank you so much for taking the time to look at our profile. At Bracken’s Kitchen we believe very strongly in the power of food to change lives in amazing ways. As human beings we all share two of the most basic needs for our very survival, the need to breath and the need to eat. The problem is, air is free and food is not. It is that very need for survival that gives food so much power over our lives. We have learned very quickly that we are “delivering hope, one tasty meal at a time”.

Beyond the need to eat we are using food in even more powerful ways. By recovering high quality food from hotels and restaurants and turning it into tasty and nutritious meals we can impact more lives beyond our Food Truck Feeding Program. In the process we can teach and train at risk young adults the culinary arts giving them an opportunity for a life beyond the minimum wage world of poverty here in Southern California.

Board Chair Statement


Other Ways to Donate/Volunteer

While the foundation of any nonprofit organization is built on the consistent and ongoing financial support of it’s donors, there are many ways that you can help and support Bracken’s Kitchen.Yes, your financial contributions are crucial to keep the ovens turned on and the food flowing and if you are compelled to give we welcome it. Your tax deductible donations can be made at our website and also be mailed to our address at:9643 Turtledove Ave, Fountain Valley, CA 92708. Beyond your financial support we welcome any and all other offers of support that you might be willing to give. We are always in need of volunteers to help us when Betsy is cooking and serving.  As well, fresh and healthy food donations are welcome and if you have skills in automotive or refrigeration repair Betsy would love to meet you.We recognize that many people would prefer to give tangible gifts and if that is your preference we are always in need of a variety of supplies.  From paper plates, bowls and napkins to various tools and equipment.  Send us an email and we will gladly update you on our current needs.Please fill free to fill out the contact form on our site with more information of you can call us directly at 949-445-3585.  Alternatively you can reach us via email at [email protected]

Geographic Area Served

Central Orange County
West Orange County
South Orange County
North Orange County
We are currently focused on the greater Orange County area with future expansion plans into the LA basin. With our mobile kitchens we are able to travel as near or far as the need demands. As our programs develop and grow our fleet we fully expect to stretch our program into other areas of the state and eventually beyond.

Organization Categories

  1. Human Services - Emergency Assistance (Food, Clothing, Cash)
  2. Food, Agriculture & Nutrition - Food Banks, Food Pantries
  3. Food, Agriculture & Nutrition - Food Programs



Community Feeding Program

In its simplest form our food truck delivers hot and nutritious meals in a fun, and dignified manner. We serve the highest quality and most nutritious meals that their clients will get all week. In doing so they are not only nourishing the body but the soul as well. Bill has been known to take a break from his prep to play with the kids and engage on a personal level. Why you ask, “Because feeding people is not the same as nourishing them”, as Bill often states.

Dignity, respect and pride are three areas that the program is intent on preserving for those served. The lives of the under-served in our community are challenging enough. Bracken’s team feels that providing services to this population should and can be done in a dignified manner. Bracken's Kitchen provides meals in a fun, upbeat environment. Tables and chairs to sit at, music playing and a robust and varied menu from a clean and attractive truck is how they deliver meals with dignity. 

Budget  301,000.00
Category  Human Services, General/Other Human Services, General/Other
Population Served Families Unemployed, Underemployed, Dislocated Poor,Economically Disadvantaged,Indigent
Program Short-Term Success  Our short term success is simply measured by our ability to bring a hot nutritious meal to those who need it most.
Program Long-Term Success 
By providing healthy and nutritious meals to the low income population and their families we would hope to lessen their financial burden.  In doing do we will free up their precious few dollars to be used on other life necessities.  
We would hope that this helps to lead them out of poverty and into a better life, one where they would not have to rely on others for a meal. 
Program Success Monitored By  Measuring our program to our budgeted and stated goals.
Examples of Program Success 
2017 - 72,300 meals served
2018 - 148,712 meals served
2019 - Goal of 350,000 meals served for the year.  79,629 meals served in 2019 QTR 1.

Recovered Food Program

The Chef’s To End Hunger initiative is the creation of LA Specialty produce. Working alongside them, our program will not only help supply healthy food for our own food truck feeding program but will supply an abundance of healthy meal options to a large variety of smaller organizations that currently rely on the boxed food programs to feed their clients.

Our plans for this program is very simple. We will use what is collected from hotels and restaurants and apply simple and creative culinary skill to repurpose it into tasty and nutritious meals. Once prepared our vision is to package the food items into both bulk and individual portions to support larger hunger relief organizations or the smaller individual needs of small households and hotel families. We envision being able to supply food items to organizations such as South County Outreach, Orangewood Foundation and as we grow larger food banks such as Second Harvest and the Orange County Food Bank.

Budget  $45,000.00
Category  Food, Agriculture & Nutrition, General/Other Hunger Action
Population Served Families Poor,Economically Disadvantaged,Indigent Unemployed, Underemployed, Dislocated
Program Short-Term Success  With the introduction of our recovered food program we hope to triple the number of meals served in the first year.
Program Long-Term Success 
We look forward to being a regular abundant supplier of tasty and nutritious meals that are ready to eat for a large variety of agencies.  
As we grow our program we really hope to help challenge the norm that is the warehouse model for hunger relief in America.  There is no reason why we have to rely on processed, canned, dried and boxed food to feed the least in our communities.  We know that these types of diets lead to long term health issues.  
Program Success Monitored By  We will know it is working by the number of meals that we can serve to those who need it most. 
Examples of Program Success 
  • We recovered 60,407 pounds of food in 2018
  • Our goal for 2019 is to recover 200,000 pounds of food.


CEO/Executive Director Mr. William Bracken
CEO Term Start Mar 2013
CEO Email [email protected]
CEO Experience
DIVBAR KITCHEN, Newport Beach, CA March 2012-February 2013
Chef / Partner / Director of Operations
THE ISLAND HOTEL, Newport Beach, CA November 2005 to December 2011
Director of Food & Beverage Operations / Executive Chef
Executive Chef
OUT OF THE KITCHEN CONSULTING, Orange County, CA May 2009 to Present
 CCO (Chief Creative Officer)
THE PENINSULA, Beverly Hills, CA April 1994 to October 2005 
Executive Assistant Manager-Food & Beverage December 2003 to October 2005
Executive Chef April 1994 to January 2004
THE COOKS CORNER: Irvine, CA September 1993 to August 1996
Founder & Editor
THE FOUR SEASONS HOTEL: Newport Beach, CA April 1987 to April 1994
Executive Sous Chef September 1992 to April 1994

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
Caterina Richards Director of Operations Caterina is currently the Director of Operations at Bracken’s Kitchen, a 501c-3 charity dedicated to fighting food insecurity in Orange County.  She is leading and managing a comprehensive array of services and programs overseeing all day-to-day operations to ensure all standards are met.  She works closely with the Founder/Culinary Director to ensure growth, while evaluating all programs for success; ensuring the needs and expectations of its agency partners are met. Caterina was a volunteer chef in the kitchen for two years before accepting this new role.

She also serves as CFO of Plant Growth Technologies, a start-up company providing tools, technology, and techniques to the horticulture industry for optimized plant production.

Caterina has a wide range of skills and experience in the development and execution of management programs for technologically innovative products.  She previously served as CEO of InteLED, a technology-driven company dedicated to optical design and the development of energy efficient Light-Emitting-Diode (LED) lighting solutions.  In this role, Caterina was responsible for business development, joint venture management, and corporate strategy.

Prior to co-founding InteLED in 2007, Caterina founded OptiLED to further the advancement of optimized LED-based lamps into specialized markets, from transportation to architectural lighting.  Through market-oriented management combined with a keen understanding of international business, she helped OptiLED grow into a respected LED product company with facilities in North America, Asia and Europe.

Caterina implemented an intense marketing program, including high-profile trade event appearances, all print collateral, and international web presence with worldwide direct sales capability.   In a mere two years, she created brand recognition for OptiLED and helped elevate the company’s profile as one of the top five contenders in the LED lighting industry.  Caterina orchestrated the sale of OptiLED to an international manufacturing partner in 2004.

She was also instrumental in the investment for an international non-imaging optics group and co-founded the company’s precision optics manufacturing facility in Hong Kong.  The optics facility was so advanced it required an approval from the United States Department of State to operate with specialized equipment similar to that used in the defense industry.

Awards and Recognition

2019 Women of the Year: 46th District Congressman Lou Correa Women of the year Award 
2012 OCMETRO: “20 Women to Watch” nominee

2011 Orange County Business Journal: Excellence in Entrepreneurship award nominee

2011 Orange County Business Journal: Women In Business award nominee

2011 OCMETRO: “40under40” honoree at Pelican Hill Resort Gala

2011 LiveOrangeCounty Magazine: Movers and Shakers profile Nov, 2011 edition


Award Awarding Organization Year
Community Difference Maker Newsong Church 2017
Diverse Community Leader Award OC Human Relations 2017


Affiliation Year
-- --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --


1.  Provide 1,000 meals weekly to Orange County Food Bank's Mobile Pantry Clementine to distribute meals to their partner agencies.
2.  Works with community resource centers, and other agencies to supply meals to clients they serve. Agencies includes; Stand Up for Kids, Newsong Church, Higher Ground, First Christian Church, Laundry Love, Charity on Wheels, American Family Housing, Project Access and Illumination Foundations just to name a few.

Staff Information

Number of Full Time Staff 4
Number of Part Time Staff 4
Number of Volunteers 625
Number of Contract Staff 1
Staff Retention Rate % 100%
Staff Professional Development Yes

Staff Demographics

Ethnicity African American/Black: --
Asian American/Pacific Islander: --
Caucasian: --
Hispanic/Latino: --
Native American/American Indian: --
Other: --
Other (if specified): --
Gender Female: 3
Male: 5
Not Specified --

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 1
Management Succession Plan No
Organization Policies And Procedures Under Development
Business Continuity of Operations Plan Yes

Risk Management Provisions

Nondiscrimination Policy Yes
Whistle Blower Policy --
Document Destruction Policy No
Directors and Officers Insurance Policy Yes

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency No N/A
Senior Management Formal Evaluation and Frequency No N/A
Non Management Formal Evaluation and Frequency Yes Annually

Government Licenses


CEO Comments


Foundation Comments



Board Chair Mr. William Bracken
Board Chair Company Affiliation Bracken's Kitchen Inc.
Board Chair Term Mar 2013 -
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Mrs. Molly Bracken Mighty Molly Inc. Voting
Mr. William Bracken Bracken's Kitchen Voting
Mr. Steve Gostin Art Institute Voting
Mrs. Hilda Jusuf Affordable Housing Access Voting
Mr. Michael Pearson LA Specialty Produce Company Voting
Mr. Douglas Schonfeld Chef's Toys Food Service Equipment Voting
Ms. Nichole Smith Memorial Care Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 6
Hispanic/Latino: 0
Native American/American Indian: 0
Other: --
Other (if specified): --
Gender Female: 3
Male: 4
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 100%
Written Board Selection Criteria Under Development
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 80%
Percentage of In-Kind Contributions 100%
Board Orientation Yes

CEO Comments


Foundation Comments


Standing Committees

  • Advisory Board / Advisory Council
  • Finance
  • Marketing


Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Fiscal Year Jan 01, 2019 to Dec 31, 2019
Projected Revenue $1,355,400.00
Projected Expenses $1,210,947.00
Form 990s

2017 Form 990

2016 Form 990

2015 Form 990

2014 e-postcard

2013 2013 990EZ

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2017 2016 2015
Total Revenue $667,337 $334,173 $131,522
Total Expenses $584,004 $231,451 $107,055

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2017 2016 2015
Foundation and
Corporation Contributions
$266,226 $42,500 $106,567
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions -- $103,768 --
Indirect Public Support -- -- --
Earned Revenue $22,567 $15,442 --
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events $7,411 $45,057 --
Revenue In-Kind $371,133 $127,405 $24,955
Other -- -- --

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2017 2016 2015
Program Expense $543,072 $184,350 $85,123
Administration Expense $17,811 $21,987 $12,930
Fundraising Expense $23,121 $25,114 $9,002
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.14 1.44 1.23
Program Expense/Total Expenses 93% 80% 80%
Fundraising Expense/Contributed Revenue 8% 13% 8%

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2017 2016 2015
Total Assets $239,911 $102,722 $57,428
Current Assets $217,461 -- --
Long-Term Liabilities -- -- --
Current Liabilities $729 -- $1,723
Total Net Assets $239,182 $102,722 $55,705

Short Term Solvency

Fiscal Year 2017 2016 2015
Current Ratio: Current Assets/Current Liabilities 298.30 nan 0.00

Long Term Solvency

Fiscal Year 2017 2016 2015
Long-term Liabilities/Total Assets 0% 0% 0%
Endowment Value --
Spending Policy Income Only
Percentage(If selected) --
Are you currently in a Capital Campaign? Yes
Capital Campaign Purpose Fund Our New Kitchen
Campaign Goal --
Capital Campaign Dates Mar 2018 - Dec 2018
Capital Campaign Raised-to-Date Amount $95,000.00
Capital Campaign Anticipated in Next 5 Years? --

CEO Comments

During a very strong and successful 2016 we enlisted the services of a top tier CPA firm. 
Working with them we are currently finalizing our 990 form and will upload it soon.
Equally we will conduct our first audited financial report to share with you as well. 

Foundation Comments

This is a new organization. There is one year of financial history to report.


Other Documents

No Other Documents currently available.