Share |

The Write Direction

 11 TELURA
 RCHO STA MARG, CA 92688
[P] (949) 444 x 1616
[F] --
www.thewritedirection.org
[email protected]
Cindy Sherwood
FOUNDED: 2016
INCORPORATED: 2016
 Printable 1 Page Summary
 Printable Profile
Organization DBA The Write Direction
Former Names --
Organization received a competitive grant from the community foundation in the past five years No
Employer Identification Number 81-4316251 00000

Summary


--

Mission StatementMORE »

The Write Direction provides underserved high school students the writing tools they need to successfully prepare essays for college admissions and scholarship applications. Through group workshops and one-on-one counseling, students learn to tell their own stories, in their own voices, as they navigate college applications and scholarship interviews. The Write Direction seeks to level the playing field for students unable to afford private college counseling services.

Mission Statement

The Write Direction provides underserved high school students the writing tools they need to successfully prepare essays for college admissions and scholarship applications. Through group workshops and one-on-one counseling, students learn to tell their own stories, in their own voices, as they navigate college applications and scholarship interviews. The Write Direction seeks to level the playing field for students unable to afford private college counseling services.

FinancialsMORE »

Fiscal Year 2018
Projected Expenses $400.00
Projected Revenue $500.00

ProgramsMORE »

  • Individual college admission essay writing help for students
  • Workshops on Writing Effective College Admission Essays

Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview


Mission Statement

The Write Direction provides underserved high school students the writing tools they need to successfully prepare essays for college admissions and scholarship applications. Through group workshops and one-on-one counseling, students learn to tell their own stories, in their own voices, as they navigate college applications and scholarship interviews. The Write Direction seeks to level the playing field for students unable to afford private college counseling services.

Background Statement

Cynthia Sherwood, executive director, has an extensive professional background of editing and writing. As her own daughter was going through the college admission process, Sherwood discovered that a large percentage of well-to-do families in Orange County were opting to pay for private college counseling services, many of which cost thousands of dollars. As a Court Appointed Special Advocate (CASA) to a teenage in foster care, Sherwood was acutely aware of the inequities and obstacles facing underserved youths in Orange County. She founded The Write Direction to use her own time and talents to help students with their essays/personal statements and attempt to make the college admissions process fairer.

Impact Statement

Accomplishments in 2017:
  1.  Developed partnership with the Simon Family Foundation and worked with approximately 20 of their "Scholars." Spoke to more than 100 of their students at their two summer conferences.
  2. Developed and presented eight other essay writing workshops around Orange County that were free to all who attended. Most took place at area libraries.
  3. Implemented structured plan for one-on-one counseling for students needing editing help on college admission esays.
  4. Added a student member to the board of directors.
  5. Created and presented a workshop on resumes and interviewing skills in spring 2017 at the Rancho Santa Margarita library.
Goals for 2018:
  1.  Triple the number of full scholarships for individual students in need of essay guidance in lieu of continued partnership with the Simon Family Foundation, due to The Write Direction duplicating their existing resources.
  2. Increase both partial pay and full pay students by 20 percent in order to support continued operations.
  3. Re-tool library presentations (with six workshops currently scheduled for the summer and fall) to include more information about scholarships available.
  4. Double social reach of Facebook page. Use targeted ads to increase awareness of workshops and scholarship programs.
  5. Regularly highlight the success of individual students who have worked with The Write Direction, as well as publicize other aspects of our program, via website blog articles, featured on our social media accounts and other media avenues.
  6. Join the Western Association for College Admission Counseling and take part in both professional development events and select college fairs.
 
 

Needs Statement

1. To develop key partnerships with school guidance counselors and others who can refer deserving students for one-on-one counseling.
2. To achieve $5,000 in donations to underwrite the cost of programming.

CEO Statement

--

Board Chair Statement

--

Other Ways to Donate/Volunteer

To donate by check, please mail to The Write Direction, 11 Telura, Rancho Santa Margarita, CA 92688.

Geographic Area Served

North Orange County
Central Orange County
West Orange County
South Orange County
--

Organization Categories

  1. Education - Student Services
  2. -
  3. -

--

Programs


Individual college admission essay writing help for students

The Write Direction provides two types of one-on-one assistance for students. The first is offered by scholarship for no cost or a greatly reduced fee. Students receive one-on-one counseling to create a personal statement for a college admission or scholarship essay. We don’t write or rewrite essays for students, but we guide them through the process: brainstorming topics, structuring an essay, providing feedback on their writing, and proofreading the final draft. Affordable private counseling is also offered to students from families with the ability to pay full price. 100% of the fee supports the mission of The Write Direction.

Budget  $0.00
Category  Education, General/Other Guidance & Counseling
Population Served Adolescents Only (13-19 years)
Program Short-Term Success  Students receiving better-than-expected college admission success.
Program Long-Term Success  The long-term goal is for students from underserved families to tell their individual stories in a compelling way in their college admission essays, resulting in greater admission success, and ultimately, a fairer college admission process and a path to a more equitable society.
Program Success Monitored By  The executive director and The Write Direction Board monitor the admission acceptances/rejections of students who received help with their essays.
Examples of Program Success  One first generation student from a family who had immigrated from Mexico had mediocre SAT scores, but was accepted at U.C. Berkeley (and other leading colleges) with an excellent scholarship. He was able to show his leadership abilities and passion through his various essays, after working extensively with The Write Direction.

Workshops on Writing Effective College Admission Essays

The Write Direction holds group workshops throughout Orange County on how to write an effective college admission essay. We cover the basics of how to write a strong personal statement, whether it be for the Common Application, the University of California personal insight questions, or a scholarship application. All workshops are free, so that any interested high school junior or senior may attend. We also offer free workshops where students can practice interviewing skills and learn how to write a resume.

Budget  $350.00
Category  Education, General/Other Guidance & Counseling
Population Served Adolescents Only (13-19 years)
Program Short-Term Success  By October 2018, The Write Direction will have hosted at least six workshops around Orange County, teaching students the basics of admission essay writing.
Program Long-Term Success  Hosting workshops that reach hundreds of students throughout Orange County, which leads to a 100 increase in the number of scholarship applications for individual editing assistance.
Program Success Monitored By  The executive director and the board will monitor attendance and scholarship requests at each location, to help determine whether specific workshops will be held there in the future.
Examples of Program Success  Last year's workshops reached dozens of students throughout Orange County, and the ones held at the Simon Family Foundation conferences reached more than two hundred.

Management


CEO/Executive Director Cynthia Willett Sherwood
CEO Term Start Nov 2016
CEO Email [email protected]
CEO Experience Cindy Sherwood is an editor, writer and teacher who formed The Write Direction to use her skills to give students of limited means that extra edge in college admissions. She provides students the tools they need to tackle admissions essays and excel at interviews. Cindy leads our workshops and does counseling with individual students. Here's more about her qualifications:
  • Bachelor’s degree from Dartmouth College. Master’s degree in journalism from Northwestern University.

  • Decades of journalism experience as a newspaper reporter and television producer and as the news director of a Virginia television station.

  • Writing professor at California State University, Sacramento.

  • Owner of an editorial services business, www.secondsetofeyes.com.

  • Long-time alumna interviewer of students applying to Dartmouth College. (Note that Cindy will not interview any student who is working with The Write Direction.)

  • Court Appointed Special Advocate (CASA) to a teenage girl in foster care. Cindy was sworn in by an Orange County judge after she underwent an extensive background check and Live Scan fingerprinting.

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --

Awards

Award Awarding Organization Year
-- -- --

Affiliations

Affiliation Year
-- --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

--

Staff Information

Number of Full Time Staff 0
Number of Part Time Staff 1
Number of Volunteers 0
Number of Contract Staff 0
Staff Retention Rate % 100%
Staff Professional Development No

Staff Demographics

Ethnicity African American/Black: --
Asian American/Pacific Islander: --
Caucasian: 1
Hispanic/Latino: --
Native American/American Indian: --
Other: --
Other (if specified): --
Gender Female: 1
Male: --
Not Specified --

Plans & Policies

Organization has Fundraising Plan? --
Organization has Strategic Plan? No
Years Strategic Plan Considers --
Management Succession Plan No
Organization Policies And Procedures No
Business Continuity of Operations Plan No

Risk Management Provisions

Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency No --
Senior Management Formal Evaluation and Frequency -- --
Non Management Formal Evaluation and Frequency -- --

Government Licenses

--

CEO Comments

--

Foundation Comments

--

Governance


Board Chair Leanne Strommen
Board Chair Company Affiliation Community volunteer
Board Chair Term Nov 2016 - May 2019
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Justin Mapanao Student NonVoting
Dave Sherwood Community volunteer Voting
Leanne Strommen Community volunteer Voting
Josephine Walberg Community volunteer Voting
Lilian Webster Community volunteer Voting
Jan Zieser Speak Write, LLC Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Additional Board Members and Affiliations

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 5
Hispanic/Latino: 1
Native American/American Indian: 0
Other: --
Other (if specified): --
Gender Female: 4
Male: 2
Not Specified 0

Board Information

Board Term Lengths --
Board Term Limits --
Board Meeting Attendance % --
Written Board Selection Criteria --
Written Conflict Of Interest Policy --
Percentage of Monetary Contributions 40%
Percentage of In-Kind Contributions 0%
Board Orientation No

CEO Comments

--

Foundation Comments

--

Standing Committees

    --

Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2017 (%)

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

Fiscal Year Jan 01, 2018 to Dec 31, 2018
Projected Revenue $500.00
Projected Expenses $400.00
Form 990s

2017 2017 Form 990-N

2016 2016 Form 990-N

2015 Explanation statement

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2017 -- --
Total Revenue $600 -- --
Total Expenses $424 -- --

Prior Three Years Revenue Sources

Revenue By Revenue Source
Fiscal Year 2017 -- --
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 -- --
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions -- -- --
Indirect Public Support -- -- --
Earned Revenue -- -- --
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind -- -- --
Other $660 -- --

Prior Three Years Expense Allocations

Expense By Type
Fiscal Year 2017 -- --
Program Expense $424 -- --
Administration Expense -- -- --
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.42 -- --
Program Expense/Total Expenses 100% -- --
Fundraising Expense/Contributed Revenue nan% -- --

Prior Three Years Assets and Liabilities

Assets and Liabilities
Fiscal Year 2017 -- --
Total Assets $660 -- --
Current Assets $660 -- --
Long-Term Liabilities $-1,005 -- --
Current Liabilities -- -- --
Total Net Assets $1,665 -- --

Short Term Solvency

Fiscal Year 2017 -- --
Current Ratio: Current Assets/Current Liabilities inf -- --

Long Term Solvency

Fiscal Year 2017 -- --
Long-term Liabilities/Total Assets -152% -- --
Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? No

CEO Comments

We are primarily self-funded, with an initial loan of $1,005 helping fund the operation. Expenses are offset somewhat by program fees for students who pay for editing services, as opposed to those on full scholarships.

Foundation Comments

Summary financial data is per the audited financial statements and Form 990s and consultation with the organization. Foundation/corporate and individual contributions are combined under Foundation and Corporation Contributions.

Documents


Other Documents

No Other Documents currently available.